Volkswagen Singapore’s new model initiative

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Anchor sponsorship with EML Singapore 2012 announced

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True beauty is timeless, and this applies as much to cars as it does to people. This is why Volkswagen Singapore is proud to present Elite Model Look (EML) Singapore 2012, part of the most prestigious modelling contest in the world.

The 12 female and six male contestants in the Singapore Grand Final will be chauffeured from location to location in a range of Volkswagen cars, each of which has its own distinctive personality. The one thing they share is Volkswagen’s design DNA – clean, precise styling elements and a very purposeful stance.

“Volkswagen is one of the world’s leading automobile manufacturers, and many of our car models are regarded as style icons around the world,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Singapore. “Similarly, the annual Elite Model Look contest has a truly global influence on the modelling industry. We think this partnership is a great fit and I am confident the EML contestants in Singapore will enjoy their experiences with our cars.”

In conjunction with the EML Singapore 2012 contest, Volkswagen Singapore is offering a special promotion on the stylish CC four-door coupe. Customers who purchase a CC 1.8 TSI will receive a free elite lifestyle package with 11 additional features (worth a total of $11,350).

These are:

1. Cruise control system

2. RNS 510 touchscreen navigation system

3. Park Distance Control

4. Rear Assist camera

5. Anti-theft alarm system

6. MEDIA-IN connectivity for iPhone / iPod

7. Bluetooth system for mobile phones and music streaming

8. Bi-xenon headlights

9. LED daytime running lights

10. Dynamic cornering lights

11. ‘Spa’ 17-inch alloy wheels

This deal is valid from today until mid-November, when the EML Singapore Grand Final will be held.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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