Toyota Is Official Car Sponsor For Miss Singapore World 2011

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Borneo Motors (Toyota) has been awarded the “Official Car Sponsor” for the prestigious Miss Singapore World 2011, by official licensee LIMElite Productions Pte Ltd.


The vision of Miss World – “Beauty with a purpose”, makes the crown a symbol of charity, with contestants all over the world aiding charity projects in their own countries. It is in this same spirit that Toyota, as a brand who is also active in corporate social responsibility, that we are partnering with Miss Singapore World.


Toyota as the “Official Car Sponsor” will be acknowledged in an array of events and publicity channels. Riding on this sponsorship title, public and guests will also get to preview the New Fortuner, a high riding 7-seater SUV – now with refreshed exterior and interior design, at these events.

337170_10150290603832710_602152709_7575746_8133085_oThese include:

Beachwear event on 29 July 2011 (Friday) at Sentosa Wave House

Charity Golf on 31 August 2011 (Wednesday) at Sentosa Golf Club, with the New Fortuner as the grand hole-in-one prize.

Coronation Night on 8 September 2011 (Thursday) at Suntec Convention Centre Ballroom, with special displays of our Toyota models.


The Miss Singapore World 2011 branding will also be reflected in our print and online communications from this weekend onwards.


We are proud of this ensuing partnership with a world-class pageant that also champions our values of giving and sharing with society.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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