Borneo Motors (Toyota) has been awarded the “Official Car Sponsor” for the prestigious Miss Singapore World 2011, by official licensee LIMElite Productions Pte Ltd.
The vision of Miss World – “Beauty with a purpose”, makes the crown a symbol of charity, with contestants all over the world aiding charity projects in their own countries. It is in this same spirit that Toyota, as a brand who is also active in corporate social responsibility, that we are partnering with Miss Singapore World.
Toyota as the “Official Car Sponsor” will be acknowledged in an array of events and publicity channels. Riding on this sponsorship title, public and guests will also get to preview the New Fortuner, a high riding 7-seater SUV – now with refreshed exterior and interior design, at these events.
Beachwear event on 29 July 2011 (Friday) at Sentosa Wave House
Charity Golf on 31 August 2011 (Wednesday) at Sentosa Golf Club, with the New Fortuner as the grand hole-in-one prize.
Coronation Night on 8 September 2011 (Thursday) at Suntec Convention Centre Ballroom, with special displays of our Toyota models.
The Miss Singapore World 2011 branding will also be reflected in our print and online communications from this weekend onwards.
We are proud of this ensuing partnership with a world-class pageant that also champions our values of giving and sharing with society.