The origins behind Groupon

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

You might have heard of Groupon before – the website that explores and offers novel ways to enjoy your hometown at fantastic discounts. For example, dinner for two at 50% off or a day at the spa at half the price!

GrouponWhile enjoying all these deals, did you wonder about the background of Groupon and how it started?

 

Back in November 2007, a website called The Point was launched with the aim to help community members start campaigns for donations and volunteer work. The Point is still in existence, but out of it evolved Groupon, a patent-pending idea that arose as a solution to a common problem in today’s city-dwelling society: So much to do but too little time!

 

There are many things you can find within a city to do, see and explore, but it can get a tad overwhelming trying to plan the itinerary and figure out what are the best things to do, when is the best time to do them and if you could fit as much as possible into your budget.

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Groupon utilises The Point’s framework for collective buying and in that, accomplishes several things at once:

 

• Consumers get access to interesting things they didn’t know existed

• Businesses offering these experiences get exposure like never before, reaching a wider market base than they were doing previously

• Everybody saves money – Groupon’s consumers save money and the businesses that offer their deals through Groupon save on marketing dollars

 

What makes Groupon special is how it originated from a grassroots organisational mindset, which it has held from day one till today. Groupon was created in November 2008 with the philosophy: “Treat customers how they would like to be treated”, that they have embraced since. It is a simple philosophy, yet one that is increasingly difficult to find in some businesses today.

 

Bearing that philosophy in mind, Groupon claims to only sells packages that they themselves would buy, hence one would not find crummy deals, lousy products or poor service at any of the establishments that Groupon advertises for.

 

Nothing spoils a good deal than sneaky fine print with hidden terms and conditions. Well aware of that, the staff at Groupon are just as derisive of that as the discerning customer is. It may seem like Groupon has “too good to be true” deals, but the difference is, sometimes these deals are genuinely “too good to be true” so you should waste no time snatching up a good bargain when you see one.

 

Do check out www.groupon.sg.

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Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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