The new Audi A7 Sportback – Driving imagination in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

• Winner of “Auto Bild” Design Summit; praised by critics for outstanding design

• Official car of the Audi Fashion Festival 2011

• Reinhold Carl, Managing Director of Audi Singapore: “The Audi A7 Sportback is a beautiful car that commands your attention. Anyone with a taste for design will appreciate its proportions, styling, and the presence the car has on the road.”


Singapore, 10 May 2011 – Emotion-packed, sporty and innovative: the Audi A7 Sportback has arrived in Singapore. The five-door coupé represents Audi’s entry into a new market segment by combining the best of three worlds: the sporty elegance of a coupé, the comfort of a sedan and the practicality of an avant.


With the A7 Sportback, the official car of this year’s Audi Fashion Festival, Audi has once again broken new ground in design. Earlier this year, a distinguished jury panel of design experts had voted the A7 Sportback as winner of the “Auto Bild” DesignSummit“, thanks to top marks in proportions, styling, innovation, haptics and quality.


Reinhold Carl, Managing Director of Audi Singapore: “The Audi A7 Sportback is a beautiful car that commands your attention. Anyone with a taste for design will appreciate its proportions, styling, and the presence the car has on the road.”


Body and interior

The Audi A7 Sportback measures 4.97 metres long, 1.91 metres wide, but is just 1.42 metres high. Its long hood, sporty, flowing C-pillars and the steep drop of the rear section present a dynamic overallimage, conveying elegance on a grand scale. Optional LED headlights accentuate its appearance. LED tail lights are standard.


The Audi A7 Sportback combines supreme long-distance comfort with a sporty character. The interior noise level is very low even at fast speeds; with the V6 engines providing refined acoustic feedback as their power unfolds. The excellent vibration behaviour is the result of painstakingly-tuned components, systematic hydraulic damping in the axle and drivetrain bearings, and an extremely stiff body. Made primarily of aluminum and high-tech steels, the A7 Sportback is extremely lightweight and safe. The long rear hatch opens to a large luggage compartment.


The sportiness of the exterior carries over into the interior of the A7 Sportback. The key feature is the “wrap-around,” a horizontal line that encircles the driver and front seat passenger to provide a feeling of safety and security. The wave-shaped application strip with its integrative dynamics is the highlight of the dashboard.


The interior is also testament to the meticulous attention to detail that Audi puts into building cars; the quality of the craftsmanship is on par with fine handcrafted goods. The senses are pampered with high quality new materials including veneers made with a laminated-wood technique; options include ambient lighting that highlights the interior. Options available for the front seat include ventilation and massage features.



The Audi A7 Sportback comes with two powerful and cultivated V6 petrol engines whose efficiency sets impressive new standards in its class – the 2.8 FSI quattro (204bhp) and the 3.0 TFSI quattro (300 bhp). Both engines use Audi’s innovative thermal management system, a recuperation system and a start-stop system.


Standard automatic transmissions also contribute to the car’s high efficiency. The seven-speed S tronic delivers the power to all four wheels. The latest generation of Audi’s quattro permanent all-wheel drive – available only with S tronic – features the crown-gear centre differential and torque vectoring. The sport differential for the rear axle, which actively distributes the power between the rear wheels, comes optional.



The Audi A7 Sportback is available with large wheels starting from 19 inches in diameter. The links are made of aluminium; the newly-developed power steering features an electromechanical drive. The Audi drive select dynamics system is standard and can be supplemented by the optional adaptive air suspension.


Equipment and trim

Like Audi’s A8 luxury flagship, the A7 Sportback also combines a new level of technical intelligence with logical, intuitive ergonomics and self-explanatory operation. The advanced MMI operating system with central menu button and reduced number of buttons comes standard, as is the new head-up display (for the 3.0 TFSI) that projects the most important information on the windshield. The MMI touch system combines hard drive navigation with the convenience of touchpad input for the driver to write the letters of the destination among other uses.


In many cases, the Audi pre sense safety system can reduce the severity of accidents and their consequences. The new Audi active lane assist helps the driver to keep the A7 Sportback firmly on course, and the new park assist system (standard on the 3.0 TFSI) relieves the driver of the stress of steering when parallel and perpendicular parking.


The new Audi A7 Sportback is now available in Singapore with the following variants and prices (inclusive of COE):

- A7 Sportback 2.8 FSI quattro® at S$276,888

- A7 Sportback 3.0 TFSI quattro® at S$320,888

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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