News that Tokyo Auto Salon (TAS) was coming to Singapore was released two weeks ago and the official press conference was held yesterday.
This is the first time that MediaCorp is organising an automotive exhibition and one of the reasons why they agreed to do it was the high viewership ratings during the Formula 1 Singapore Grand Prix.
With a 70 per cent stake in this initiative, MediaCorp is co-organising TAS Singapore with MUSE Group.
Tobe Hidetaka, head of sports segment strategic marketing at MediaCorp elaborated, “We looked at the TV audience on Channel 5 and the Formula 1 Singapore Grand Prix had the highest ratings. This confirms that there is an underlying motorsport- or motoring-related desire in Singapore.”
Coming on 12 – 14 April at Marina Bay Sands (MBS) Expo and Convention Centre, more than 12,000 square metres of Halls A to C will be occupied by mouth-watering showcases of cars, including some prominent ones from Japan.