Synrgic, homegrown company, launches smartphone

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Home-grown Synrgic Launches First, High Quality Value Smartphone with Premium Features

Singapore launch to region, emerging markets,

Synrgic, a home-grown multi-national, entered the smartphone market on Tuesday with the launch of the Synrgic Uno – a stylish Android smartphone that positions the company for rapid growth in Asia’s booming smartphone category.

Synrgic Uno Microsite

Designed and developed at the company’s Singapore R&D centre, the Synrgic Uno features a large and beautiful display, a fast and fluid experience and impressively long battery life.

The Uno is targeted at young professionals in emerging markets in Asia.

“We focused on delivering quality features with surprising value. That is what this segment seeks. We use top quality components throughout, like the latest Texas Instruments OMAP 4470 processor, Corning Gorilla Glass, and a premium 4.7” hi definition IPS display,” said Synrgic’s Chief Executive Officer, Cheo Suan Jin.

“Most of the phones for this segment are made in China. We decided to manufacture the Uno in South Korea to get the best quality. You won’t get many like that,” he added.

Stylish Good Looks, Ergonomic Design
Designed to be practical and ergonomic, the Synrgic Uno features sleek curves and a button placement that makes the phone inviting and very practical to use. A custom Dark Umber colour lends a touch of sophistication. Weighing just 133 grams (with battery), the Synrgic Uno measures 135mm x 71mm and just 9.5mm in depth.

A key feature is the premium quality 4.7” IPS LCD display, which delivers accurate colours in bright, crisp detail at 720p. The responsive multi-touch display is clad in Corning Gorilla Glass with an oleophobic coating for strength and durability.


All the Power You Need, Efficiently
At the heart of the Uno is the latest Texas Instruments Dual Core Dual Channel OMAP 4470 application processor clocked at 1.5GHz. Two memory channels coupled with a full gigabyte of low-power DDR2 RAM allow each core to work at maximum efficiency delivering fluidity and responsiveness. Two companion M3 cores perform simple computing tasks for enhanced energy efficiency.

The OMAP 4470 features Imagination Technologies’ SGX544 graphics-processing core for extreme graphics performance. A special power-saving Vivante companion GPU takes over during less intensive loads to conserve even more power.

Remarkable Battery Life
A large 2300mAH lithium battery, coupled with the battery saving features of the OMAP 4470, provides superior standby and talk time (up to 12 hours on 3G), almost 15 percent longer than many smartphones in its class. Because the battery is removable, rejuvenating the phone requires a simple battery swap, with no slow charging external power packs required.

High definition imaging
A high quality auto-focus 8 megapixel rear camera with powerful LED flash and a 2 megapixel front-facing camera allows the capture of precious memories on the go (1080p full HD recording).

Sharing on the Go
With Near Field Communication (NFC) technology, sharing contacts, locations, and webpages is now easier than ever. Simply hold the Synrgic Uno near another NFC enabled smartphone and tap to share. Mobile High-Definition Link (MHL) lets you share photos and videos on any HDTV instantly.

A Pure Android Experience
No bloatware and unnecessary apps to slow the experience down, with full-featured official access to the Google Play Store.

1 for 1 Synrgic Exchange for peace of mind
Customers can exchange their unit for a new one if it is found to be defective during the one year warranty. This means an efficient service experience and peace of mind. The Synrgic Exchange service applies to every Synrgic Uno purchased from authorised resellers.

Pricing and Availability
The Synrgic Uno will first be available at Synrgic’s international online store ( at a list price of US$320 (SG$400) tax exclusive.

Regional Rollout
The Synrgic Uno rolls out in phases over the next quarter. Synrgic’s key Asian markets are Indonesia, Thailand, Malaysia and China. Details will be shared as they become available. Stay tuned to for the latest news.

About Synrgic
Synrgic was established in Singapore in 2009 to tap opportunities in the fast-growing, rapidly-converging mobile device and mobile ecosystem. In 2010, the company launched its first product, a 7-inch tablet, for the North Asian market. Synrgic has since evolved into a distributed multi-national with operations in five countries in North and South East Asia and a staff strength of nearly a hundred specialists worldwide, in research, product design, engineering, software development and sales and marketing.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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