SingTel continues to sponsor the Formula 1 Singapore Grand Prix

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

SingTel extends partnership with Formula 1® for 2013 FORMULA 1 SINGAPORE GRAND PRIX

Race promoter Singapore GP Pte Ltd today announced that Singapore Telecommunications Limited (SingTel) has extended its partnership with Formula 1® to be the Title Sponsor for the 2013 FORMULA 1 SINGAPORE GRAND PRIX. As part of the agreement, SingTel have also secured options to renew the title sponsorship until 2017.

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Since the inaugural night race in 2008, SingTel have helped shape the FORMULA 1 SINGAPORE GRAND PRIX into one of the must-attend events on the motorsports calendar. Much of the success of the first five years could not have been possible without their invaluable support.

As one of Singapore’s most iconic brands, SingTel has been a fantastic fit for the world’s only Formula 1® night race. Their unsurpassed reach in Singapore, outreach programmes like last year’s “F1® for Everyone” campaign, as well as various platforms such as telecommunication services, mio TV and multimedia products have touch points with nearly every Singapore resident, enabling fans to get even closer to the Formula 1® action.

Off the track, SingTel has also been an excellent partner, offering innovative technological solutions and services around the Circuit Park. Patrons at the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX can also look forward to yet another spectacular fireworks display on 22 September at the Marina Bay Street Circuit, courtesy of SingTel.

One of the roles as Title Sponsor is to commission the winner’s trophy. This year, SingTel has engaged a Singapore company, RISIS, to design an elegant trophy inspired by the Singapore skyline. The trophy, when viewed from the top, captures the actual shape of the track.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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