Set Your Pace Of Life With The New Audi A4/S4 Range

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

• Tweet to win a weekend with the new Audi A4

• Special “A4 Café” built in Dempsey Hill to launch best-selling Audi

• Molecular gastronomy menu inspired by the Audi A4, drawing similarities between the food and the car


SINGAPORE – A bestseller has become even more attractive: Audi has updated the A4 series, setting the pace in the mid-class segment. To spice up the launch of this centrepiece, Audi is holding a “Set The Pace” Twitter competition for a chance to win a weekend with the Audi A4. Also, Audi guests will be treated to a multi-sensory experience at the Tippling Club, which will be transformed into an “A4 Cafe”.


Photo courtesy of SENATUS



Photo courtesy of Marketing Magazine


One of the bestselling models among the Audi range, the Audi A4 is set to excite once again. To engage the public during the official launch, Audi Singapore has introduced the ”Set The Pace” Twitter competition. Simply state how you set the pace in life by inserting #setthepace in your tweets or Facebook posts. The most influential and “A4 Philosophy” aligned tweet will win a weekend with the new Audi A4. To stand a higher chance of winning, get influential with your friends by re-tweeting, sharing or getting friends to like your posts. More details on the competition can be found on the dedicatd A4 website at


Starting from April 21, the ultra-modern gastrobar which is the Tippling Club will be transformed into an “A4 Cafe”. The cafe has been specially designed for people who appreciate the unquestionable luxury and technical skill of a master craftsman, whether it be in their choice of food of their choice of car. Join the Audi product experts as they conduct daily presentations on the Audi A4 whilst sampling a menu which uses advances in technology to transform the way we see, taste and experience food. 


Running from April 21st till the 29th, interested guests can book their test drives on the dedicated A4 website and reserve a timeslot to visit the A4 Cafe.


Photo courtesy of Marketing Magazine


About the Audi A4/S4 Model Range

The A4 is Audi’s bestseller – for 39 years now and in its eighth generation. Globally, the brand has sold more than ten million such models and counting. The A4, with its elegance, sportiness and emotional appeal, forms the centerpiece of the Audi brand. And now the design has become even more clearly defined and striking in all models – the Sedan, the Avant and the S4.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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