Sebastian Vettel becomes Infiniti Director of Performance

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Three Time Formula One World Champion Sebastian Vettel Signs as Infiniti’s Director of Performance
- Enhanced and extended Infiniti role for Vettel announced at the 2013 New York International Auto Show
- Vettel to play an increased role in developing new Infiniti models

during the Infiniti Red Bull Racing filming day at the Circuit de Catalunya on March 14, 2013 in Barcelona, Spain.

On the opening day of the New York International Auto Show, Infiniti announced Sebastian Vettel, Infiniti Red Bull Racing driver and triple Formula One World Champion, as Director of Performance for the premium automotive brand.

This latest announcement extends and enhances Vettel’s relationship with Infiniti which formally began in 2011. In this capacity, Vettel already has played a crucial role in developing Infiniti’s vehicle line-up, starting with the exclusive Infiniti FX Vettel Edition and most recently with the all-new Infiniti Q50.

Making the announcement, Infiniti President Johan de Nysschen said: “Sebastian’s talent and ability behind the wheel is unquestionable and his role in developing Infiniti vehicles has already proven invaluable. How many premium automotive brands can honestly say its vehicles have been developed alongside a triple World Champion? As our technical collaboration with Infiniti Red Bull Racing continues to deepen, so does our relationship with Sebastian who will be crucial to the development of our future vehicle line-up, ensuring Infiniti stands for passion and performance in a brand that challenges the status quo.”

Vettel has been central to the development of the new Infiniti Q50 from its early stages. He spent time with Infiniti engineers in Japan, providing them with his world-class chassis dynamics, performance and handling feedback. He was then involved in testing early models alongside Infiniti Red Bull Racing Test and Reserve driver Sebastien Buemi in Japan, around the famed Nürburgring in Germany, and at the Formula One pre-season test at the Spanish Circuit de Catalunya in early March.

As Title and Vehicle Performance Partner of Infiniti Red Bull Racing from the start of the 2013 Formula One season, Infiniti has deepened its technical relationship with the Team. This announcement ensures that Vettel will become involved in the development of more future Infiniti vehicles.

“I am really happy to extend my relationship with Infiniti and become their Director of Performance,” said Sebastian Vettel. “Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in exactly the same way as I do my Formula One car. I am looking forward to working closely with Infiniti in developing more of their road cars into the future.”

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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