Rolls-Royce Wraith makes Singapore debut

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

• Wraith launched in Singapore, South East Asian debut
• Elegant fastback design for the most powerful Rolls-Royce in history: 624 bhp/465 kW, 800 Nm from 1,500 rpm, 0-100 km/h in 4.6 seconds
• Wraith pricing in Singapore to start from $1,258,888 (excluding COE)
• Launch follows record sales in Singapore last year

Rolls-Royce Motor Cars is delighted to launch Wraith in Singapore for the first time. The latest addition to the Rolls-Royce family was unveiled in a fashion that echoes Wraith’s unique character: power, style and drama, with just a hint of the ‘noir’.

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Commenting on the preview, Rolls-Royce Motor Cars’ Regional Director for Asia Pacific, Paul Harris said, “We are proud to present Wraith in Singapore. This showcase revives one of the most famous Rolls-Royce names first used in 1938. Wraith is the ultimate super-luxury gran turismo and is the car our great founding forefather and adventurer The Honourable Charles Rolls would have chosen to drive were he alive today. ”

Dan Balmer, Rolls-Royce Motor Cars General Manager for Asia Pacific, added, “Singapore reported record sales last year for Rolls-Royce and despite challenging market conditions this year, we are observing strong interest in Wraith. Building on the brand’s success, Wraith will broaden the marque’s appeal to a new band of customers. I expect this dynamic new model to boldly shape the years ahead for Rolls-Royce.”

Karsono Kwee, Executive Chairman for Eurokars Group of Companies commented, “Since the world debut of Wraith, we have received positive feedback and interest from prospective customers in Singapore. It has the bold style, power and dynamism that appeals to a new generation of confident men and women. Therefore we are thrilled to introduce this highly-anticipated model to the media and our customers in Singapore.”

Wraith

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Wraith is the boldest, most dramatic and powerful Rolls-Royce that has played host to the famous Spirit of Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body exudes power, style and drama – inspired by the great Grand Tourers of the Fifties and Sixties.

Finished in Diamond Black upper and Madeira Red lower, this two-tone presentation complements Wraith’s sweeping fastback design that gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can also be seen in Wraith’s deeply recessed grille and wide rear track.

Coach doors open to reveal a sumptuous interior complete with the softest Phantom-grade leathers in Seashell and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth. This stunning new open grain wood treatment is a testament to the skills of our craftspeople in Goodwood.

The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp is available to the driver while the 0-100 km/h sprint is achieved in 4.6 seconds. From 1,500 rpm 800 Nm of torque is available, while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history.

The car sits on a set of 21-inch five-spoke part polished tyres which features self-leveling RR monogram centres matched to the body colour of the car. Wraith’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.

For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these technologies assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.

Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. Camera system will come as standard in all Wraith cars delivered to Singapore. Improvements in connectivity have also taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.

Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.

The Spirit of Ecstasy Rotary Controller allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen. This feature works in the English language for Singapore-specification cars.

The debut of Satellite Aided Transmission (SAT)* technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand. Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

In Singapore, pricing for Wraith starts from $1,258,888, excluding COE. First deliveries of Wraith will be made to customers in the final quarter of 2013. The majority of cars delivered to customers are expected to have some element of bespoke.

In 2012, nearly every Phantom family model (95%) and three out of every four Ghosts (73%) left the Home of Rolls-Royce with some element of bespoke personalisation. Several exceptional bespoke collections in 2012, including Phantom Coupé Aviator and Art Deco, were also very well-received by customers.

The introduction of Wraith to Singapore follows record sales in Singapore during 2012. Rolls-Royce Motor Cars recently opened a refurbished two-storey showroom facility, one of the largest in Southeast Asia.

* The system can detect road and motorway junctions, and roundabouts in Singapore.

• Every new car is protected by a four year unlimited mileage warranty*.
*Excludes tyres and glass. Unlimited mileage does not apply to commercial users, please contact the authorised Rolls-Royce dealership for more information.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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