Red Bull World concept store to open in Singapore next year

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

If you are looking for more memorabilia to show your support for Red Bull Racing drivers Sebastian Vettel and Mark Webber, you can head down to the Red Bull Racing pop-up store at Orchard Central before the end of Sunday. This is a prelude to the Red Bull World concept store, which will be opening in Singapore next year.

246695_469458803088362_689751202_nThis will be the second Red Bull World concept store in the world, with the first one in Salzburg, Austria. Red Bull is known for its worldwide team of high-performance athletes, so the purpose of Red Bull World is to showcase the entire Red Bull world in a retail environment.


Red Bull apparel, accessories, memorabilia, team wear from Red Bull Racing and Red Bull New York, as well as the Athletes’ Collection with pieces the various Red Bull sportsmen and women will be available. Designs from Red Bull Records and albums under this music label will also be available.


Attending this Red Bull World pre-launch event were Vettel and Webber, who arrived to huge crowds of screaming fans who filled the atrium at Orchard Central on Thursday evening.

383460_469458146421761_1438863559_nCommenting on the superstar treatment in a media interview back in the paddock after the event, Webber said, “It was a little bit chaotic… Some countries like Italy and Spain have fans who are very passionate and Singapore is the same. They are very keen to see us and I think there was a lot of Australians in the crowd so it made it quite intense for my purposes. It was great to see all of them.”


He also added, “It’s great to see that in F1, the drivers are a huge part of why the sport is so popular. The only downside is we can’t see everybody. That’s the problem — if we stop at one place, then those on another side get disappointed. We got to keep moving because if we don’t stop it will cause more congestion and some people can actually get injured.”

420855_469458116421764_440426743_nFor more photos, view here.


*This was first published on Yahoo! here.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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