Red Bull Racing and Infiniti extend partnership

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Last month, it was announced that Red Bull Racing and Infiniti’s Team Partnership got even bigger – with an increased multi-year agreement between Red Bull Racing and the luxury automotive brand from Japan.

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From 2012, Infiniti branding will feature more prominently on Red Bull Racing’s Formula One cars – the RB8 – with enhanced logos on the side of the chassis and the top of the cockpit. The Infiniti name and logo will also be displayed on new areas of the drivers’ overalls, as well as on team equipment. This accelerated programme, just seven months after the original partnership was announced, demonstrates Infiniti’s shared vision with Red Bull Racing and works streams are already in place to develop the partnership into a technical collaboration.

 

Andy Palmer, Executive Vice President, Nissan Motor Company, said: “When we announced the partnership back in March, our single objective was to boost global brand awareness for Infiniti. In just seven months, the results have exceeded even our most ambitious targets, leading to us to becoming the most highly-exposed automotive brand in Formula One this season. As we look ahead to the second year of our partnership with Red Bull Racing, we are now extending into exciting new areas of technical and product collaboration.”

 

Red Bull Racing Team Principal Christian Horner added: “In the short time we have been involved with Infiniti it has become clear that the closer we work together the more performance advantages can be gained by both sides. It has been a phenomenally successful first season to date, and deepening our partnership further provides us even more scope to share knowledge and expertise, leading to mutual benefits on the track and the road.”

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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