At the start of the year, LG Electronics Singapore (LG) announced the PRADA Phone by LG 3.0. Ordering and sales information was available at all three local carriers’ website from 7 January. Fans who make an early purchase via the three local carriers will receive a limited edition PRADA-branded phone cradle worth SGD$228 – while stocks last. To cater to consumers who are keen to buy the phone without a contract, LG is also holding a one-day-only sale on 21 January, exclusively at its LG LIVE Store located at Marina Bay Sands. The purchasers at the one-day-only sale will also receive the limited edition PRADA cradle while stocks last.
The PRADA phone by LG 3.0 combines PRADA’s distinctive style with innovative technologies by LG. Borrowing from a clean and sharp design philosophy, the handset features LG’s NOVA display to the front, and PRADA’s signature Saffiano pattern to the back. With every detail designed for chic simplicity, this handset is targeted at the style-conscious individual who looks beyond just innovative technology when choosing their phone.
“In 2011, we continually broke new ground in the smartphone market with breakthroughs in technology – the Optimus 2X – the world’s first dual-core phone; the Optimus Black, with its market defining NOVA display; and the Optimus 3D, the world’s first 3D smartphone,” said Mr. Arthur Huang, Vice President of Sales and Marketing at LG Electronics Singapore. “With the PRADA Phone by LG 3.0, we plan to start this year’s line-up by once again injecting an extra element of premium design and identity on top of market-leading hardware.”
The PRADA Phone by LG 3.0 is designed with fashion trendsetters in mind. Beyond its sleek exterior, users will be greeted by a classically simple and minimalistic user interface specially designed in collaboration with PRADA. Launching with Android 2.3 Gingerbread, users can expect an upgrade to Android 4.0 Ice Cream Sandwich in Q2 2012.
To complement the handset, users will have access to a full line of PRADA phone accessories such as a PRADA-branded cradle and Bluetooth ear set. Users can also carry their PRADA Phone by LG 3.0 in a range of stylish pouches.
The PRADA Phone by LG 3.0 will be available at SGD$1,088 without contract.
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History of PRADA-LG Collaboration
The collaboration between PRADA and LG, which began in 2006 and resulted in two premium phones being introduced in 2007 and 2008, focuses on key elements within the smartphone, including software and user interface down to its design and packaging.
The PRADA Phone by LG 1.0, a pioneer in the fashion-house mobile phone space, was an unqualified success, selling over one million units. This premium handset combined high-end technology with a design embodying superior style. As evidence of its place in design history, the PRADA Phone by LG 1.0 is part of the permanent collection in New York City’s Museum of Modern Art (MoMA) and the Museum of Contemporary Art (MOCA) in Shanghai.
The PRADA phones by LG were revolutionary in the technology they offered to users. The PRADA Phone by LG 1.0 was the world’s first touchscreen mobile phone, and the 2.0 provided an innovative mobile experience through its unique watch with Link technology, which allowed for easy access to caller ID, SMS text messages, call history, call block and two-way alarm notification.