Polaroid Grey Label product range, as inspired by Lady Gaga

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

When one hears the brand Polaroid, what probably comes to mind is the plastic-ky toy-looking gadget that spits out slightly discoloured square photos. However, at the recent International Consumer Electronics Show (CES) held at Las Vegas, Polaroid unveiled a new line of products which iconic singer Lady Gaga helped with as Creative Director of Polaroid.


The result? The Grey Label, a new line of digital instant cameras and printers.

228628_10150192668977710_602152709_6777513_1822294_nAs of now, three products have been announced. The most outstanding piece from the line is the GL20 Camera Glasses. Fashioned after Lady Gaga’s glasses for her concert tour “Fame Ball”, the pair of glasses instantly captures or uploads images with the built-in camera before displaying photos on the two 1.5-inch OLED display screens. It is a clever fusion of both fashion and technology. How you would use the glasses is another question altogether though! This piece is scheduled to launch later this year, at a price yet to be announced.


Next in the line is the GL10 Instant Mobile Printer. This portable printer instantly prints photos on the go. It incorporates Zink technology – which means good photos and no messy ribbons, toner or inkjet cartridges. This would come as a relief to some people as it means less hassle and cleaner fingers. The GL10 will be available in May 2011 for USD 149.99.

227393_10150192668997710_602152709_6777514_5212249_nThe last product in the Grey Label line is the GL30 Instant Digital Camera. It is similar to the typical Polaroid camera that most people are familiar with. It borrows certain elements of Polaroid’s popular SX-70 instant camera design, resulting in a sleek Polaroid camera. As with the GL20, the GL30 will be available later in the year.


*This was first published in Goodyear Singapore’s trade publication.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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