When one hears the brand Polaroid, what probably comes to mind is the plastic-ky toy-looking gadget that spits out slightly discoloured square photos. However, at the recent International Consumer Electronics Show (CES) held at Las Vegas, Polaroid unveiled a new line of products which iconic singer Lady Gaga helped with as Creative Director of Polaroid.
The result? The Grey Label, a new line of digital instant cameras and printers.
As of now, three products have been announced. The most outstanding piece from the line is the GL20 Camera Glasses. Fashioned after Lady Gaga’s glasses for her concert tour “Fame Ball”, the pair of glasses instantly captures or uploads images with the built-in camera before displaying photos on the two 1.5-inch OLED display screens. It is a clever fusion of both fashion and technology. How you would use the glasses is another question altogether though! This piece is scheduled to launch later this year, at a price yet to be announced.
Next in the line is the GL10 Instant Mobile Printer. This portable printer instantly prints photos on the go. It incorporates Zink technology – which means good photos and no messy ribbons, toner or inkjet cartridges. This would come as a relief to some people as it means less hassle and cleaner fingers. The GL10 will be available in May 2011 for USD 149.99.
The last product in the Grey Label line is the GL30 Instant Digital Camera. It is similar to the typical Polaroid camera that most people are familiar with. It borrows certain elements of Polaroid’s popular SX-70 instant camera design, resulting in a sleek Polaroid camera. As with the GL20, the GL30 will be available later in the year.
*This was first published in Goodyear Singapore’s trade publication.