Pirelli partners Porsche Club Singapore as official tyre brand

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

SINGAPORE, 8 June 2012 – Pirelli, the Italian tyre brand, has today announced a three-year partnership with Porsche Club Singapore. As the official tyre sponsor, Pirelli will coordinate exclusive events for Porsche Club members including lifestyle and driving events, a Pirelli Track Day, and other charity initiatives.

522526_426852644015645_896621701_nBrendan Ang, Sales Director of Pirelli Singapore, said: “Pirelli is proud to partner with the Porsche Club, one of the most established motoring groups in Singapore. Pirelli works with many car manufacturers around the world, particularly brands like Porsche that are passionate about motoring, quality and design – areas that Pirelli is equally passionate about. We are looking forward to working with Porsche Club on joint initiatives to further promote motoring while also supporting the community in Singapore.”


Howard Tan, newly-elected President of Porsche Club Singapore, said: “We are extremely proud to have Pirelli on board as the official tyre sponsor for Porsche Club Singapore. It goes to show that our efforts to promote a vibrant motoring community in Singapore have not gone unnoticed. Our membership continues to increase due to what we have to offer and also due to the growing demand among Singaporean drivers for unrivalled engineering masterpieces from Porsche. With the support of Pirelli, we look forward to host even more exciting activities for our members, whether it is motoring, lifestyle or charitable events.”


Pirelli offers original equipment (OE) homologated tyres for the entire Porsche modelrange, putting it in an excellent position to serve enthusiasts of the German carmanufacturer in Singapore.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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