SINGAPORE, 11 April 2012 – Pirelli, the Italian tyre brand, has today announced a competition on Facebook to give away S$10,000 worth of Pirelli tyres and prizes to drivers in Singapore.
To enter the “Power Is Nothing Without Control” competition, participants are invited to ‘like’ Pirelli’s new Facebook page in Singapore (http://www.facebook.com/Pirelli.Singapore), and take an original photo that represents one of these themes:
1) Power Is Nothing Without Control
Entrants should then submit their photos to firstname.lastname@example.org together with their personal particulars. The photography competition closes on 31 May 2012 and is open to residents of Singapore, aged 18 and above. Prizes consist of Pirelli tyres as well as grandstand tickets to the 2012 Singapore F1 night race in September.
The “Power Is Nothing Without Control” competition is part of Pirelli’s strategy to raise awareness and appreciation of the brand among drivers and motoring enthusiasts in Singapore, via marketing, media relations as well as social media activities. “Power Is Nothing Without Control” is the slogan for the Italian tyre brand worldwide, and is featured in numerous television and print advertisements.
Brendan Ang, Sales Director of Pirelli Singapore, said: “More than just a tyre company, Pirelli is about embracing the finer things in life, such as design and photography through our annual Pirelli calendar. We want to use Facebook as a platform to bring thePirelli lifestyle closer to Singaporeans, build a community of drivers and motoring enthusiasts, as well as communicate our commitment to developing innovative tyres that underscore ‘Power Is Nothing Without Control.”
Pirelli will announce the winners of the competition in June 2012. For more information about the “Power Is Nothing Without Control” photography competition, please visit http://www.facebook.com/Pirelli.Singapore.