OCBC Cycle Singapore Launches Safe Cycling Campaign

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Campaign to culminate in ˜Safe Cycling Day” on Saturday, 18 December

 

29 November 2010, Singapore - OCBC Bank and Spectrum Worldwide, title sponsor and organiser of Singapore’s largest mass cycling event, today launched the OCBC Cycle Singapore Safe Cycling Campaign, to promote cycling in a safe environment. With a growing number of cyclists seen on the roads due to a heightened interest in cycling as a sport and a mode of commute, the OCBC Cycle Singapore Safe Cycling Campaign aims to raise the awareness of the need for both cyclists and motorists to respect each other and share the roads.

 

Safe cycling on public roads can be achieved as long as both parties play their part in observing traffic rules and keeping a safe distance from each other. The key message of the campaign is therefore – 1.5M Matters. Share the Road.

 

Observing this safe distance of 1.5 metres from each other and obeying traffic rules will enable both parties to enjoy a safe journey on our roads. Launched in partnership with Caltex and Radio 91.3, the month-long OCBC Cycle Singapore Safe Cycling Campaign comprises the distribution of 50,000 car decals and 2,000 cycling jerseys carrying the key message – 1.5M Matters. Share the Road – both sponsored by OCBC Bank, and culminating in the inaugural OCBC Cycle Singapore Safe Cycling Day on 18 December 2010.

 

Beginning today, motorists who refuel at Caltex stations will be given the OCBC Cycle Singapore Safe Cycling Campaign decals. To encourage motorists to place the decal on their vehicles, Radio 91.3 will run a contest – Put the Decal On! – from 29 November 2010 to 18 December 2010.

 

(From Left) Chris Robb, John Sam, Lemuel Lee (OCBC Cycling Team), Ho Jun Rong (OCBC Cycling Team)

 

Motorists spotted with the decal on their vehicles during this period will stand a chance to win $200 Caltex StarCash. A grand lucky draw will be conducted on 20 December 2010, where 20 winners will be drawn and their car registration plate details posted on the OCBC Cycle Singapore website at www.ocbc.cyclesingapore.com.sg and Radio 91.3 website at www.radio913.com.

 

OCBC Cycle Singapore has dedicated 18 December 2010 to be Safe Cycling Day. To commemorate this day, OCBC Bank has printed 2,000 OCBC Cycle Singapore Safe Cycling jerseys to be distributed to various cycling communities and at cyclists’ popular meet-up point at the Longhouse hawker centre at Upper Thomson, on 18 December.

 

Radio 91.3 will also be distributing the jerseys to its listeners through its Spot the ThunderTruck contest. Cyclists are encouraged to wear the jersey on this day to help spread the 1.5M Matters. Share the Road message regardless of where they cycle.

 

Mr Chris Robb, Managing Director, Spectrum Worldwide, said: “Cycling has grown tremendously in Singapore over the past few years and we are seeing more cyclists on our roads than ever before. As the organiser of the biggest mass participation cycling event on closed roads here in Singapore, we feel it is our responsibility to promote the Safe Cycling message. This year saw well over 9,000 cyclists take part in OCBC Cycle Singapore and we believe the event is the perfect platform from which to launch the campaign and reach the right audience.”

 

Ms Koh Ching Ching, Head of Group Corporate Communications, OCBC Bank, said: “Sponsoring the 50,000 car decals and 2,000 cycling jerseys is a small token of our support for a campaign that carries an important message that ensures the healthy growth of the sport. We are happy that OCBC Cycle Singapore has garnered good support from the cycling community and the public since its launch in 2009. The event has enabled cyclists to cycle in a safe environment on closed roads. We want cyclists to enjoy cycling beyond the event. It is therefore only natural for us to do our part in promoting the 1.5M Matters. Share the Road message to both the cycling and motoring communities.”

 

Mr Victor Yew, President of the Singapore Amateur Cycling Association, said: “Safety is paramount to cyclists when riding on the road. Having a distance of 1.5 metres between themselves and the other motorists will help to address some of the safety concerns cyclists might have. I hope this campaign will help to change the attitude of motorists and cyclists in accommodating each other on the road.”

 

Mr John Sam, Caltex Retail Manager of Chevron Singapore, added: “As cycling gains popularity in Singapore as a leisure and competitive sporting activity, it’s important for all road users to understand how cyclists and drivers can complement each other and watch out for potential safety hazards and behaviours. Caltex is pleased to be part of the educational campaign to create awareness of how cyclists can have fun and travel safe.”

 

Further details about the OCBC Cycle Singapore Safe Cycling Campaign, including distribution channels of the jersey can be found at www.ocbc.cyclesingapore.com.sg.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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