New Bell & Ross Infiniti Limited Edition Watch

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

ROLLE, Switzerland (September 7, 2011) – Infiniti, the luxury performance automotive brand from Japan, has unveiled the Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch,engineered by the Swiss specialist time instrument maker Bell & Ross. This is the second exclusive timepiece to be revealed by Infiniti, following the launch of the special edition BR03-92 Instrument Phantom model to commemorate last year’s arrival of the Infiniti FX Limited Edition performance crossover.

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The elegant watch has been designed to mark the continued and successful collaboration between Infiniti and Bell & Ross, two marques renowned for exceptional performance, modern luxury, technical perfection, and a unique ownership experience. Only 200 examples from the BR02-8 Infiniti Carbon Case Purple 8 Pro Dial series are available for purchase from any of the Infiniti Centres worldwide, at a recommended retail price (RRP) of €3,500 or USD$5,080.

 

Stylish yet subtle cues drawn from the partnership between Infiniti and Bell & Ross are clearly evident on this exclusive piece. The seconds pointer and eighth digit which sit on a matt black dial, sport a photo-luminescent finish in the same distinct purple colour employed by Infiniti across the globe. The number ‘eight’ is a symbol of luck in Asia, whilst also resembling the mathematical sign of infinity and the automaker’s badge when rotated on its side. As a reminder of just how special this watch is, the steel case back has been beautifully engraved with the Infiniti signature, discretely complementing the Bell & Ross insignia.

 

Andy Palmer, Infiniti’s Executive Vice President explains: “The Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch is a true celebration of our continued association with Bell & Ross, for which we are very proud. The new timepiece effortlessly embodies the unique qualities of both brands to offer discerning customers a rare and highly sought-after addition to their collection.”

304415_10150304106372710_602152709_7685069_2020222201_nTECHNICAL DETAILS

Movement: Automatic mechanical ETA 2982

Functions: Hours, minutes and seconds (all central hands). Date with quick correction

Case: Diameter 44mm, steel with matte black PVD finish, screw-in winding crowns, decompression valve

Back: Screw-down, steel with engraving of the Infiniti signature. Bell & Ross insignia etched below

Dial: Black. Infiniti purple-coloured seconds pointer and number ‘8’. Index and hands covered in a photo-luminescent coating for optimal night reading. Unidirectional internal bezel toothed and graduated to 60 minutes

Glass: Anti-reflection sapphire crystal

Water-resistance: 1,000 metres

Straps: Black rubber

Reference: BR 02 Purple 8 Pro Dial

Price: €3,500 or USD$5,080

 

Unique edition of 200 units worldwide

 

On top of the eighth digit finish in purple, there will be 2 units of the Limited Edition Watch in Singapore with serial nos. 8/200 and 88/200. Arrival of the 2 units is targeted to be in 3rd week of October.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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