Munich Automobiles, the World’s First Dedicated BMW M Dealer, celebrates First Anniversary and 150th customer

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Official launch of first BMW M Club in Singapore. 


SINGAPORE – On November 10, 2011 Munich Automobiles, the world’s first exclusive BMW M dealership, celebrated its First Anniversary in style with over 500 exclusively invited BMW M customers and enthusiasts at Zouk, one of Singapore’s trendiest nightclubs.


As the Official Supercar sponsor of the most renowned international model search contest, Elite Model Look 2011, Munich Automobiles co-hosted a fashion show in collaboration with 12 of their most coveted models for the Le Bleu collection.


The event also served as the official launch of Singapore’s first BMW M Club, led by motorsport enthusiast Rohit Ambekar. Munich Automobiles further commemorated the launch by welcoming the 150th member of the M Club with the delivery of a 1 Series M Coupé.


Special guests present at the event included representatives from BMW Group Asia, Official Media Partner ‘The Peak’ and Official Card Sponsor ‘VISA Infinite’.


“The BMW M experience is about more than just owning a unique, exclusive, luxury performance vehicle, it’s about becoming part of the exclusive BMW M community.  We are proud to have Munich Automobiles as a partner, as they have successfully cultivated this community over the past year and have provided our customers with world-class service they deserve,” said Neil Fiorentinos, Managing Director of BMW Group Asia. 


“Since our opening in July 2010, we have had a very successful first year by selling more than 100 cars. Our Authorised BMW Service Centre which offers an alternative choice for all BMW customers has also witnessed an increased traffic.  We would like to thank all of our customers and partners for their support in helping us get here. We look forward to even bigger things in the coming years,” said Anthony Chan, Managing Director of Munich Automobiles. 


Throughout the past year, Munich Automobiles has also provided BMW customers and motorsport enthusiasts with access to exclusive events such as the first preview in Asia for the BMW 1 Series M Coupé, the Southeast Asia premier of both the 17th BMW Art Car by Jeff Koons as well as the preview of BMW Concept M5.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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