More Racing and Rocking Beats Expected at VIP Formula Drift Singapore 2011 Presented by Achilles Radial

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Fourth edition set for more intense racing and partying at the F1 Pit Building


16 May 2011, Singapore – For the first time, motorsport fans in Singapore can look forward to a thrilling combination of howling engines, screaming tyres, and an electrifying line-up of party beats and entertainment acts as the fourth edition of the VIP Formula Drift Singapore Presented by Achilles Radial returns on 11 and 12 June 2011 at the iconic F1 Pit Building.


In addition to showcasing the region’s top drivers, this year’s event aims to elevate the spectators’ experience with an exciting mix of the best drifting action and entertainment. Organised by ESPN STAR Sports Events Management (ESS) with the support of Title Sponsor VIP Luxury Inc, Formula Drift fans can expect more than just a motoring spectacle with an exciting line-up of musical artistes, promising to keep everyone’s engines revving late into the night.


VIP Luxury Inc is looking to make an impact with the drifting event, which has already established a strong following in Singapore. VIP Luxury Inc. will be going all out to make sure that guests are entertained throughout the evening, with VIP Rock the Rabbit Festival, pulling out all the stops by bringing down the world famous International Playboy Model DJs, DJ Roxanne Dawn and DJ Diamond to keep fans entertained for the entire night.


Nick Leese, Chairman of VIP Luxury Inc. said, “We are all extremely excited about our new partnership as it combines the energy, attitude and atmosphere that we aim to achieve at all of our VIP Luxury parties. The audience will not be disappointed with what we have lined up for them, and it will definitely set the bar in the sporting scene!”


The Rock the Rabbit – Festival will also kick off with a casting call for all prospective VIP magazine Bunnies, as well as a VIP fashion show, amidst a colourful, activity lined festival grounds. Standup comedian Kumar adds humour to this event too. The festival will also include a special VIP access only art gallery dedicated to the decades of legendary Playboy Magazine Covers, as well as famous interviews with celebrities. VIP guests will have access to the Mansion Hospitality Suites, getting the full VIP treatment serving aphrodisiac food and drinks.


“All of us at ESS are eagerly looking forward to this year’s VIP Formula Drift Singapore 2011 Presented by Achilles Radial and feel it will be the best one yet with this elite group of world-class drift drivers,” said Mr. Harvey Davis, Vice-President, ESS Events Management Group. “At the same time, we have seen how well entertainment and motorsport have gelled together and we hope that our partnership with VIP Luxury Inc will make for a unique spectator experience that will elicit a greater sense of excitement and energy next month, and elevate the Singapore leg into a prominent event in South East Asia.”


VIP Formula Drift Singapore 2011 Presented by Achilles Radial has established itself on the region’s sporting calendar, attracting top drifting talents and interest from all across Asia. This year’s event continues its strong global flair with more than 45 drivers coming from Singapore, Malaysia, Philippines, Indonesia, China, Japan, Thailand, Hong Kong, and New Zealand. With top international drivers such as Japan’s Robbie Nishida, Australia’s Joshua Boettcher and last year’s Formula Drift Asian Champion Tengku Djan Ley, the ‘Prince of Drift’, from Malaysia, this year should be one of the most competitive in the event’s history.


The Singapore event is the first of a four-leg series for Achilles Asian Drift Series which will be followed by events in Indonesia in October, Thailand in November and the year-end Grand Finale this December in Malaysia.


For more information on Formula Drift 2011 presented by Achilles please visit

For more information on the Rock the Rabbit Festival please visit


Tickets will go on sale from 20 May 2011, and is available at all SISTIC outlets.


Ticket Details


Package Ticket Sale (Available from 20th May – 11 June)


Grandstand Package

VIP Formula Drift Singapore Presented by Achilles Radial Grandstand – $101.70 (after 10% discount)

Consists of: $55 Grandstand access on 11-12 June + $68 VIP Rock the Rabbit Festival on 11 June (usual price $123)


Walkabout Package

VIP Formula Drift Singapore Presented by Achilles Radial Walkabout – $74.70 (after 10% discount)

Consists of: $20 Walkabout access on 11-12 June +$68 VIP Rock the Rabbit Festival (usual price $88)


Individual Ticket Sale

VIP Formula Drift Singapore Presented by Achilles Radial (Available from 20th May – 10 June)

Grandstand $55

Walkabout $20


VIP Rock the Rabbit Festival on 11 June, from 8pm (Available from 20th May – 11 June)

$68 per ticket for the Festival


Tickets at the Door (11-12 June only)

Grandstand $65

Walkabout $30

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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