While I was in Vegas, I went to M&M’s World to check out their NASCAR racing car display.
It is placed on the top-most floor along with some of the official M&M’s Racing merchandise.
This is a replica of the Joe Gibbson Racing Toyota Camry running in the 2012 NASCAR Sprint Cup Series, permanently on display in the candy store.
Here’s some history and background:
M&M’s Racing Team started back in 1990 when Mars Snackfood US (owner of M&M’s) signed on as a sponsor of NASCAR. M&M’s made its debut on Ernie Irvan’s car in 1999 and it was so well-received by the fans that M&M’s became a primary sponsor in the Nextel Cup Series. In 2000, Ken Scrader started his three-year tenure as a driver for M&M’s, then in 2003 M&M’s teamed up with Robert Yates and driver Elliott Sadler. 2006 was a huge milestone as M&M’s signed on as the official chocolate of NASCAR. Kyle Busch joined the team in 2008 and won 4 NASCAR Sprint Cup races for the team in 2009.
Busch is a young and talented driver as well as team owner, and some of his achievements includes the modern-era record for most race wins in a season across the top three NASCAR series with twenty-four wins, which he accomplished in 2010. He lost the M&M’s sponsorship for the last part of 2011 after some on-track misconduct when he deliberately caused an incident, but M&M’s returned to sponsor him for 2012.
I could only take so much of the car, as no touching of display was allowed, but it is a replica anyway so there wasn’t much to take.
Here is the spec list of the car though:
I love the happy colours of the car and how it is so fan-friendly, with both adults and the kids. More candy brands should go into motor racing and attract more kids to the sport!
For more photos of the M&M’s NASCAR race car display, view here.