MINI took part in the most gruelling urban obstacle race in Singapore on 3 March 2013 (Sunday) which saw the participation of about 3,000 participants of mixed gender. The challenging Men’s Health Urbanathalon 2013 comprised of up to nine obstacles across a 14km distance which started from the Nicoll Highway MRT station and spanned across iconic landmarks and venues including; the Marina Bay Sands, the Esplanade, Clarke Quay and Fort Canning Hill, amongst others, before finishing off at the same start point.
“With numerous breathtaking victories in the legendary Monte Carlo Rally, the MINI cooper and the MINI brand has always been synonymous to racing and sporting competitions. This is especially when referenced to its MINI Cooper, John Cooper Works sub-brand, which was literally born with motor sport genes since the 1960s. This is what makes the sponsorship of the Men’s Health Urbanathalon 2013 so apt because both brands symbolise power, speed, accuracy, and most of all, are not normal,” said Mr Preecha Ninatkiattikul, Head of MINI Asia.
“Today, with MINI Cooper and the MINI John Cooper Works range continue to raise goosebumps and keep adrenalin pumping through the sensational race-track feeling and stand-out performance that it delivers.”