MINI Cooper “roughs” it out alongside contestants at the Men’s Health Singapore Urbanathlon 2013

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

MINI Cooper

MINI took part in the most gruelling urban obstacle race in Singapore on 3 March 2013 (Sunday) which saw the participation of about 3,000 participants of mixed gender. The challenging Men’s Health Urbanathalon 2013 comprised of up to nine obstacles across a 14km distance which started from the Nicoll Highway MRT station and spanned across iconic landmarks and venues including; the Marina Bay Sands, the Esplanade, Clarke Quay and Fort Canning Hill, amongst others, before finishing off at the same start point.

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“With numerous breathtaking victories in the legendary Monte Carlo Rally, the MINI cooper and the MINI brand has always been synonymous to racing and sporting competitions. This is especially when referenced to its MINI Cooper, John Cooper Works sub-brand, which was literally born with motor sport genes since the 1960s. This is what makes the sponsorship of the Men’s Health Urbanathalon 2013 so apt because both brands symbolise power, speed, accuracy, and most of all, are not normal,” said Mr Preecha Ninatkiattikul, Head of MINI Asia.

“Today, with MINI Cooper and the MINI John Cooper Works range continue to raise goosebumps and keep adrenalin pumping through the sensational race-track feeling and stand-out performance that it delivers.”

mini at urbanathlon (1)

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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