Mercedes-Benz Singapore launched the new generation C-Class

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Singapore, 20 May 2011 – The new generation C-Class made its debut in Singapore yesterday. More than 600 guests were the first to view the car at the launch held at overEasy located at 1 Fullerton.

 

The new generation C-Class, is a comprehensive modernisation. The front and rear sections of this bestselling model have a more striking design. Together with the optional high-resolution colour display in the instrument cluster, the new dashboard with its elegant, grained surface and prominent decorative trim emphasises the premium character of the interior.

247995_10150191072407710_602152709_6764858_4840067_nFuel consumption has been lowered by up to 31 percent. Efficiency-enhancing measures include new engines, the improved 7G-TRONIC PLUS automatic transmission and the ECO start/stop function.

Ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control are now available for this model series. The new-generation telematics also include internet access.

The new C-Class also meets the best standards with regard to comfort and high-level appeal. The new design and material quality of the interior express Mercedes-Benz design team’s understanding of “aesthetic precision”.

“The C-Class since its local augural in 2007 has been hugely popular. In fact it is the best selling model after the E-Class for Mercedes-Benz in Singapore. And we aim to continue this success story with the new generation C-Class,” said Mr Wolfgang Huppenbauer, President and CEO of Daimler South East Asia.

Since the 190 was introduced 30 years ago, Mercedes-Benz have sold a total of 8.5 million units from the C-Class family worldwide. The current model series alone has found more than 1.25 million buyers since its launch in 2007 – much more than its predecessor over the same period.

As the biggest-selling model series in Mercedes-Benz’s passenger car portfolio, the C-Class was the global market leader in its segment last year and is poised to continue in the same direction.229025_10150191072482710_602152709_6764859_7575569_n

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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