MediaCorp Subaru Challenge 2012 – The Asian Face-off

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News


MediaCorp Subaru Challenge 2012 – The Asian Face-off


The Asia region’s toughest and largest endurance challenge – the quest to win a Subaru XV – is back at Ngee Ann City’s Civic Plaza on Saturday, 27th October 2012.

This challenge, a joint initiative by Motor Image Enterprises and MediaCorp, which began in 2002 is now in its 11th year, and brings together a total of 10 countries.

Participants face off for the grand prize of a Subaru XV 1.6 worth S$80,800 (without COE) and additional titles and cash prizes.

All 90 of the regional contestants (ten from each country) who were selected after completing a series of endurance tests and games organised by Motor Image offices in the region, will be flown to Singapore on an all-expenses-paid trip to take part in the Asian face-off.

“The challenge supports our aggressive network expansion in Asia with participation from ten countries where Motor Image has a presence in. The prize this year, for the first time in the challenge is the Subaru XV, is a brand new crossover model that is targeted at urban dwellers who wants a stylish car with the performance of a SUV,” said Glenn Tan, Executive Director, Tan Chong International.

Besides vying for the grand prize, regional contestants will also compete for three additional titles and cash prizes. The title of Country Winner will go to the last standing representative of each participating regional country, with a cash prize of S$1,000. The last regional contestant standing will win the Asian Winner title and walk away with S$5,000 in cash. The Country Team Winner title with a cash prize of S$10,000 will be awarded to the country that holds the longest standing time (combined from all ten representatives of the same country).

To mark the 11th anniversary of the Challenge, there will be an extended break of 11 seconds during the evening break. This will allow contestants to utilise extra precious seconds to help them push further in their attempt to win the top prize.

And for the very first time in the challenge’s history, the last 11 standing contestants will be awarded a “Wild Card”, where they can choose from a list of items such as a drink or an extra break. This will change the dynamics of the challenge as contestants will need to strategise how and when they use the “Wild Card” to their best advantage.

“MediaCorp Subaru Car Challenge is 11 years strong. It is amazing to see the response and enthusiasm of our contestants, many of whom have returned again and again to better their previous records. We are awed by their passion and this year, we welcome once again our veterans, regional friends and new players to the fold. May the best HAND win!” said Dahlia Z, VP for English Programming (Music), MediaCorp.

“In the 11th year, we have stepped into the new decade of the challenge with many firsts that will change the gameplay, such as the introduction of the Wild Cards and additional 11 seconds break. I am confident that this will bring a whole new level of excitement for both contestants and spectators!” she added.

To enter the challenge, listeners in Singapore can call in to MediaCorp’s Gold 90.5FM, Class 95FM or 987FM from 17 September – 19 October 2012 to enter the first qualifying round. The final qualifying contestants will be further determined by a draw that will be held on 27 October 2012 at Ngee Ann City’s Civic Plaza at 7am. Only Singapore and Permanent Residents are eligible to enter.

Another 10 lucky hopefuls will qualify directly for the Challenge via a Facebook contest that runs from 27 September to 7 October 2012, organized by Motor Image. Visit Motor Image’s “I LOVE SUBARU” Facebook Fan Page for more details.

All 400 finalists will pit their ultimate endurance skills to outlast each other. They will have to battle against harsh weather conditions, sleep deprivation, hunger and thirst and keep their right palms firmly on the Subaru Impreza cars. They will be given a five-minute break once every six hours – at 1pm, 7pm, 1am and 7am. The break at 7pm will have an additional 11 seconds.

Last year’s winner was Chong Kait Chi, a 42-year-old Singaporean who checked in 75 hours and 36 minutes of standing time. The current record stands at 81 hours and 32 minutes held by the 2008 winner, Singaporean, George Lee.

A qualified paramedic team and ambulance will be on standby throughout the Challenge to tend to any emergencies. Regular health checks on contestants will also be conducted to ensure that participants are well enough to continue.

The competition kicks off at 1pm on Saturday, 27 October at Ngee Ann City’s Civic Plaza. For more information and updates, please visit the official website at

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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