It is a lot less difficult to convince companies to sponsor motorsports at the prestigious high levels like Formula 1, but companies like MIndChic! Club (MC2!) by Critical Gap Pte Ltd and I-Resource Group of Companies see the benefits of promoting motorsports at the amateur levels, in line with their company’s direction and values.
As there is only one permanent go-karting track in Singapore at the moment, it makes sense to start promoting motorsports at the basic level and growth of the sport will pick up as companies collectively come in to pool their resources.
We have seen companies like independent luxury car broker AutoInc sponsor the entire Singapore Karting Championship and also drivers in professional GT racing series, and there are more companies stepping up to the plate gradually.
Besides encouraging international organisations to form teams within their own workforce to race, the inaugural OCBC Corporate Karting Challenge has also attracted local companies to sponsor aspiring local teams.
Lifestyle and hobby online portal MC2! and employment solutions company I-Resource Group of Companies sponsored three and two teams respectively to compete in the series.
“It is a core MC2! philosophy that everyone should have a healthy work-life balance and MC2! exists to facilitate this. Working hard at building one’s career or business is definitely important, but it is also critical that people not only find time for family but also participatein a sport or hobby regularly,” said Mr Richard Chai, business development director of MC2!.
“Motorsports, especially at the highest levels, is a sport that demands superior physical fitness, endurance, mental strength as an individual and the need to function well as a team, in the case of the OCBC Corporate Karting Challenge. These are attributes that are crucial in aiding a person to attain a superior work-life balance, which is MC2!’s mission.”
MC2! sponsored three teams – MC2! Peregrine, CTMC2! PDB Maddox Singapore Racing and CTMC2! Racing, the all-female team that I spearheaded – two of which made it to the Grand Final.
Other than funding these go-kart racing teams, MC2! also organises go-karting races for the public and corporations. Recently, they were engaged by SingTel to organise a go-kart race for their staff.
I-Resource Group of Companies’ founder Ivy Chee works with local karting community KartingSingapore.com to promote motorsports amongst youths at the grassroots level and the two teams she funded for the OCBC Corporate Karting Challenge successfully came in first and second in the Grand Final.
“Go karting is a hobby which requires lots of funding and most often only the more established working adults can afford it. There are many young adults who have the passion for the drive and speed and have to depend on parents for the funding. During the sponsorship, I witnessed the potential talents among the youths. Through this, I-Resource aimed to assist in reducing the funding consideration and at the same time, promote the branding of the company in the motorsport industry,” Ms Chee said.
“We work with many corporations by providing human resources and training services and by going into motorsports, we hope to alleviate the employee interest in motorsports by bringing this sport right to the doorstep. Sponsoring these two teams in the OCBC Corporate Karting Challenge marks our foray into motorsports and we created a motorsports division – I-Resource Motorsports – that will be organising corporate events and community races moving forward, to promote and alleviate the go-karting scene in Singapore. For individuals or groups who are too busy for on-track activities, we also offer racing stimulators for them to enjoy in the comfort of their humble abode.”