Winning Entries from 2012 Competition to Be Displayed at Milan Design Week 2013
The Lexus Design Award is aimed to provide an opportunity for young innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting young creators.
The theme of the Lexus Design Award 2012 is motion—a word and concept directly connected to people’s everyday lives. Under this theme, Lexus welcomes innovators and calls for works that display a deep understanding of Lexus design, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes designers from all fields, such as architecture, product design and fashion.
The application period starts today and runs through December 31, 2012. The winners will be announced and their works exhibited during the Milan Design Week in April 2013.
With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.
Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.
ABOUT TOKYO DESIGNERS WEEK 2012
Tokyo Designers Week 2012 is being held under the slogan “Hello Design!” and is aimed to attract a broad range of visitors from different age groups to experience design firsthand.
Dates: October 30 to November 5
Time: 11:00 to 21:00 (18:00 on November 5)
Venues: Meiji-Jingu Gaien (main), and other locations in the Tokyo metropolitan area
Website URL: www.tdwa.com
Organizer: DESIGN ASSOCIATION NPO