Lexus launches Lexus Design Award

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Winning Entries from 2012 Competition to Be Displayed at Milan Design Week 2013

Lexus announced yesterday the launch of the Lexus Design Award, an international design competition targeting the next generation of innovators around the world..

The Lexus Design Award is aimed to provide an opportunity for young innovators to work with a world-famous designer as a mentor to create prototypes of their designs. Through this initiative, Lexus hopes to contribute to nurturing and supporting young creators.

The theme of the Lexus Design Award 2012 is motion—a word and concept directly connected to people’s everyday lives. Under this theme, Lexus welcomes innovators and calls for works that display a deep understanding of Lexus design, uniquely interpret concepts and provide original perspectives on and solutions to various issues of daily life. Lexus welcomes designers from all fields, such as architecture, product design and fashion.

The application period starts today and runs through December 31, 2012. The winners will be announced and their works exhibited during the Milan Design Week in April 2013.

ABOUT LEXUS
With the vision of Progressive Luxury, Lexus has been pursuing and presenting values different from those of conventional luxury makes. Lexus has been striving not only to create a more luxurious experience through automobiles, but also, through such technological advancements as the Lexus Hybrid Drive, to contribute to efforts to solve numerous issues that have surfaced in the modern world.

Lexus believes that design for this competition goes beyond mastery of form and is a process in problem solving and an effort to propose solutions to shape a better society and future. Lexus therefore welcomes a wide variety of innovative ideas to overcome challenges.

ABOUT TOKYO DESIGNERS WEEK 2012
Tokyo Designers Week 2012 is being held under the slogan “Hello Design!” and is aimed to attract a broad range of visitors from different age groups to experience design firsthand.

Dates: October 30 to November 5
Time: 11:00 to 21:00 (18:00 on November 5)
Venues: Meiji-Jingu Gaien (main), and other locations in the Tokyo metropolitan area
Website URL: www.tdwa.com
Organizer: DESIGN ASSOCIATION NPO

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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