Lexus Defines the Progressive Luxury Experience at Paragon

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

World’s Firsts Full Hybrid Vehicles Define a Progressive Luxury Lifestyle


Singapore, 6 May 2011 – LEXUS held the Progressive Luxury Experience (PLE) showcase at the Paragon Atrium on 30 April – 2 May 2011.


The Lexus philosophy of Progressive Luxury celebrates meaningful innovation, social responsibility and enriching experiences. This exclusive presentation attracted over 10,000 visitors who were treated to the full range of Lexus’ world’s first full hybrid vehicles on display, including the brands’ flagship limousine LS Hybrid, the RX Hybrid SUV, GS Hybrid luxury sedan and the newly launched CT 200h – the world’s first full hybrid luxury compact.


To illustrate the unique benefits of each Lexus hybrid, the crowd was invited to learn more about Lexus Hybrid technology with interactive touch-screen applications presented on tablet computers and LCD screens.231075_10150189114482710_602152709_6750581_2884967_n


The crowd favourite was the 3D Car Projection Show on the new CT 200h which is the first of its kind in Singapore. For this leading edge technological showcase, Lexus created an indoor theatre-style enclosure especially for the event. The 3D Car Projection Show was repeated every ten minutes and anchored the multi sensory Progressive Luxury Experience for guests.228383_10150189113147710_602152709_6750574_674826_n


In an exclusive collaboration with Lexus, Cortina Watch presented IWC, Piaget and Concord collections to match the Lexus Hybrid range. Visitors to the PLE also got to rub shoulders with Class 95 radio personalities Jean Danker and Bobby Tonelli on 30th April (Saturday).


Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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