JOHNNIE WALKER JET BLACK PARTY TAKES POLE POSITION – CELEBRITY HOTSPOT ONCE MORE
Singapore, 28 September 2011 – The award winning JOHNNIE WALKER Jet Black party once again lived up to its reputation as the most talked about F1 party in town as celebrities and A-listers thronged the bay front of the glamorous Fullerton Heritage district over the F1 weekend. Held over two nights, Jet Black was attended by over 3,000 invited guests, who grooved to the sounds of DJ Tina-T, Rock-it! Scientists and M.O.S. while sipping on Johnnie Walker F1 cocktails specially created for the party.
In iconic Johnnie Walker style, Jet Black promised and delivered, with rave reviews from party goers, celebrities and industry mavens alike. Famous faces in attendance included Korean pop singer Nara, ESPN sportscaster Paula Malai Ali, ex F1 driver Alex Yoong, Paul Foster, Max Loong, Jade Seah, 987fm DJ Shan Wee and actor Keegan Kang.
Utilising sophisticated event technology, Jet Black guests had the opportunity to Step Inside the Circuit through an exclusive Johnnie Walker and Vodafone McLaren Mercedes virtual experience. Each individual was given the chance to get up close and personal with Grand Prix superstars Jenson Button and Lewis Hamilton as well as capture their best party moments through the photo booths located throughout the venue. For consumers who missed out on the chance to Step Inside the Circuit with the F1 drivers, the personalised digital experience is available on Johnnie Walker Singapore’s Facebook page, under the Step Inside the Circuit tab: www.facebook.com/
Rounding up a successful Grand Prix weekend celebrating the glamour and excitement of F1, Johnnie Walker Jet Black promises to return next year to once again present a legendary party experience and an unforgettable weekend.