Havaianas 2011 Limited Edition Auto-Racing Collection

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News



Accelerate your adrenaline rush for the racing season as Havaianas introduces its sporting Grand Prix-inspired collection for the second year


The Havaianas 2011 Limited Edition Auto-Racing Collection comes in a chequered-flag-inspired design, complete with a complimentary drawstring bag and binoculars to top-off your auto-racing experience


Singapore, August 2011 – As the official signal for the start and end of a race, the chequered flag is undoubtedly an iconic fixture of the Grand Prix league. This September, get a chance to own a piece of the race as Havaianas (pronounced ah-vai-yah-nas) introduces the 2011 Limited-Edition Auto-Racing flip-flop in its full-fledged chequered glory, topped off with a pop of the race’s signature red. On-track for the second year, this season’s racing collection by Havaianas signals a vital start to the high-energy action.


Set out on foot in style with the exclusively-designed flip-flop and charge to the grandstands and parties witnessing the ferocious vehicles blare through the circuit. In addition, to truly relish the Grand Prix experience from every angle, count on Havaianas to thoughtfully equip racing enthusiasts with a pair of handy binoculars that comes with every purchase of the 2011 Limited-Edition Auto-Racing Collection.


“For the past three years, Grand Prix has been marked a national event on our local calendars and sparked the growth of the racing community in Singapore. To commemorate the racing extravaganza that lit up the night streets of Singapore, Havaianas launched its first Limited-Edition Auto-Racing flip-flop which was well-received. This year, we complete our consumers’ Grand Prix experience with a pair of fun binoculars on top of the 2011 Limited-Edition Auto-Racing Collection – Havaianistas can expect more exciting action as they see and feel the race up close and personal,” said Rachel Ang, Marketing Manager of Havaianas Singapore.


The Havaianas 2011 Limited-Edition Auto-Racing Collection retails at $55.90 and is available at all h stores islandwide from 1 to 30 September 2011.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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