Giant and Toro Rosso Drivers Host Hypermarket Sweep For Orphans

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Shah Alam, 6 April 2011 - Giant, Malaysia’s leading hypermarket chain teamed up with two drivers of the Scuderia Toro Rosso today in a special race for charity to the cheers of lunch-time shoppers at the hypermarket in Shah Alam.

 

The drivers Sebastien Buemi and Jaime Alguersuari led a team of three orphans each in a race to sweep up as many items as they can from the hypermarket shelves for Rumah Aman Shah Alam. Each team was given 10 mins to sweep the aisles.

 

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The Giant Supermarket Sweep, a tie-up between Giant and Scuderia Toro Rosso, sister team of current F1 world champions Red Bull Racing, was organised in conjunction with this weekend’s F1 race.

 

 

Both RBR and STR are owned by Austrian energy drink giants Red Bull, which produces the blue and silver Red Bull which has just been launched in Malaysia this year. The race flagged off by Mr Ho Mun Hao, Marketing Director of GCH Retail Malaysia Sdn Bhd. He said: “We saw the arrival of the F1 team as an opportunity to bring cheer to the less fortunate and to give them a rare treat. We are also giving our shoppers the opportunity to meet the famous F1 drivers.
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“Buemi and Alguersuari are familiar names among F1 fans and they are mentors to these children. We hope that by organising this event they will follow their lead and strive to be an outstanding achievers whether in school or in society one day,” Mr Ho said.

Buemi and Alguersuari were joined by a team from Giant and the local media at this event, which made the race all the more exciting. Each team had 8-minutes to gather as many items in as many shopping carts as they can. The team with the most value was declared the winner.

 

Mr Ho said the teams were encouraged to pick food and daily essential items as they were what the home needed most. As it turned out, Buemi’s team emerged winners with more than RM3,300 worth of shopping, much to the delight of his three little team mates, who each walked away with a Toro Rosso cap and bag pack as prizes.

But they were not the only winners on the day as all the groceries, worth of whopping RM10,000, that were swept up by the teams were donated to the orphanage by Giant, along with RM5,000 worth of shopping vouchers. The event was a smashing success for everyone involved. For the Toro Rosso drivers, it was not everyday that they get to race in a hypermarket aisle in the name of charity. For the children they not only got what they wanted for themselves and their home, but was given the rare opportunity of being up close with their sporting heroes. For Giant, the event represented yet another way of positively impacting the lives of the community it does business in.

 

This is the sixth-year, Scuderia Toro Rosso is taking part in the F1 World Championship. Buemi and his team mate Alguersuari are among two of the youngest drivers currently in F1. Both are graduates of the Red Bull Junior Driver Programme, which also produced current F1 driver world champion Sebastian Vettel.

 

The Red Bull Junior programme is an initiative to identify the most talented young drivers in the world and groom them for professional motor racing career, of which F1 is considered the pinnacle of motorsports. The young drivers that eventually made it through to F1 and get a drive with Toro Rosso are considered to be the creme of the crop. Red Bull is the only team that has a junior team in F1 which gives talented young drivers a drive.

 

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Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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