Omg, I didn’t believe this news when I heard it but after keying in “mitsubishi evolution production” in Google and reading the string of news pieces on it – it is true after all.
Mitsubishi sure took a gradual decline on its performance arm – first pulling out of WRC, then closing Ralliart and now halting the production of its performance crown jewel – the Lancer Evolution.
I think it’s a great pity that the Evo will eventually be stopped. The Evo has been my favourite Mitsubishi of all time and between its arch-rival (the Subaru Impreza WRX STi), I have always preferred the former.
So why is the Evo to be discontinued?
What does this imply of the aftermarket performance industry?
What does this indicate for the future of the automotive world?
Is car tuning taking a turn for the worse?
Will hybrid and electric cars be the new tuning?
There has been a significant decline in the Japanese aftermarket performance market recently, with the youths of today more interested in gadgets, IT and whatever cyber or virtual.
Various sources on the internet have cited that Gayu Eusegi, Mitsubishi’s global product director, revealed in a conversation with Autocar during the Geneva Motor Show that Mitsubishi has decided to focus on electric vehicle (EV) development instead.
Apparently Mitsubishi has confirmed production of the Evo X will continue until 2013, so get your Evo X today before it runs out of stock in the next two years or less!
When i first test drove the Evo X in early 2008
See report here: http://www.autocar.co.uk/blogs/autocarconfidential/archive/2011/03/01/the-mitsubishi-evo-is-no-more.aspx
Mitsubishi to ditch the Evo for EVs
I’ve just spent an engaging half-hour in the company of Gayu Eusegi, Mitsubishi’s global product director.
Mostly we talked about the new Global Small Concept, which will be built in Thailand and sized somewhere between a Toyota Aygo and the Colt supermini. It’ll go on UK sale in 2012, effectively replacing the Colt in the line-up.
But also he told me some news, which seemed to surprise a few Mitsubishi Europe bods as much as it did me.
The Lancer Evolution X, Eusegi told me, will be the last Evo. “There is still a demand [for the car],” he said, “but we must stop.” Eyebrow up.
“Our influence now is EV technology,” Eusegi said, adding that the decision was a “policy change”.
It seems Mitsubishi, which is going to introduce eight full electric or hybrid cars by 2015, has decided its image is about lowering CO2, not making lurid replicas of rally cars that don’t go top-level rallying any more.
Eusegi said that customers would find it “easier to understand” what Mitsubishi was about if it was no longer in this motorsport-inspired market.
He seemed to put the rumoured diesel hybrid Evo replacement to bed, too. So the X will be the last Evolution model? “Yes. Maybe the world can change, and maybe someday we can do a motor race by electric vehicles,” said Eusegi. “Maybe then we can enter the market again.”
Until then, prepare yourselves for the end of an era.