Geneva in 30 hours…

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

This is my fifth day in Geneva, having arrived on Monday afternoon. I visited the Motorshow for four days – Monday to Thursday – and spent a collective 30 hours altogether!


Upon arriving, I headed straight to the media centre to collect my pass and then went into the halls to take a look. The booths were still in set-up mode and there were boxes and tools everywhere.


The next day (Tuesday), the show was in full force and all the cranes, movers and unsightly machinery were no longer in sight. Members of the media and invited guests were dressed in suits and ties, making me feel rather under-dressed.


Media Day 1 kicked off with Porsche’s official press announcement, as the rest of the brands took turns to declare their world premieres. The booths were elaborately done up with fantastic lightings, state-of-the-art two-storey hospitality suites and surround-sound effects. Whoa.


I spent the two media days (Tuesday and Wednesday) scouring all seven halls and doing my best to capture every car on display. Seriously, there is SO much to shoot, so much to see, so much to admire…


On media days, most of the cars are available for us to shoot upclose and we could even open the doors and shoot the interiors. When I returned on Thursday (day 1 for public), I noticed most of the booths had glass barriers set up around the parameters of their booths or at least around the car exhibits.


Man, I should have taken shots of myself with the cars! It’s ok, getting to see the HOT cars upclose was a great privilege in itself!


Here are some shots of myself at the Geneva Motorshow 2011…

Miss Yokohama… only 19 years of age!


Liqui Moly race queens

I made a new friend!

That’s Hall 3 behind me…

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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