French newspaper L’Equipe partners Red Bull Racing for one race at the Abu Dhabi GP

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News



RedBull_l_EquipeRed Bull Racing is pleased to announce it has agreed a one-race Team Partnership with French newspaper, L’Equipe, for the forthcoming Abu Dhabi Grand Prix.


As part of the agreement, L’Equipe branding will feature on both Red Bull Racing Formula One cars on the rear wing end plate and on the driver overalls, worn by Mark Webber and Sebastian Vettel, throughout the weekend.


The agreement has come ahead of the launch of Red Bull’s Magazine, The Red Bulletin, which is available in France from today.


François Morinière, General Manager from L’Equipe said: “L’Equipe is very proud to enter into partnership with Red Bull, ahead of the launch of the Red Bulletin in France. Red Bull has become a major player in the world of sport, bringing innovative and breakthrough approach to competition – this is well demonstrated by Red Bull Racing and their success in Formula One. Our leadership in print and digital media in France reflects this and the brands are complementary with L’Equipe and Red Bull sharing passion for sport.”


Markus Obrist, Marketing Manager, Red Bull France commented: “Red Bull is proud to announce this partnership with L’Equipe, a true institution in media and French sport. Thanks to this partnership, the French will have the opportunity to discover The Red Bulletin, which is launched in France today, a fantastic monthly magazine about the World of Red Bull.”


Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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