Formula DRIFT Round 1: Streets of Long Beach Breaks Attendance Record

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

178Long Beach, California, April 21, 2011 – Formula DRIFT made history during the first event of the 8th season of competition, as Round 1: Streets of Long Beach became the most attended drift competition in the history of the Series.  Over 16,000 fans came to the near capacity event, outdrawing previous events.

 

Previously, the 2010 Formula DRIFT season finale, the Red Bull Drifting World Championship held by Formula DRIFT, and the original D1 Exhibition Match produced by Formula DRIFT co-founders Jim Liaw and Ryan Sage were some of the most attended drifting events.

“The first event of the 2011 Formula DRIFT Championship season was a tremendous success, and we thank the fans for their enthusiastic support of the Series,” said Jim Liaw, president and co-founder of Formula DRIFT.  “Formula DRIFT is dedicated to providing the best drifting competition and entertainment in the world and we look forward to the rest of the season.”

Adding to the success of the first event, DriftStream, Formula DRIFT’s live webcast, reached over 289,000 unique IPs over the Friday and Saturday broadcast.

 

DirecTV also captured the event in 3D with an air-date to be announced. The FD TV team filmed all the action in HD for the Formula DRIFT television program that will air on the VERSUS network in the US and various international networks starting August 14.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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