Eurokars Group Appointed Mazda Cars Distributorship in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

- Over 26 years of automotive industry experience and expertise

- Customer oriented approach in driving luxury ownership experiences

 

Eurokars Group, synonymous with premium and luxury automotive brands has been appointed sole distributorship of Mazda cars in Singapore.

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As the largest privately-held car distributorship in Singapore, Eurokars Group manages the distribution of well-known marques like Porsche, Rolls-Royce, Saab, Opel and MINI. In Indonesia, the group holds the franchises for Porsche, Saab, Rolls-Royce, BMW in Western Jakarta, Mazda in South and North Jakarta, and 3M vehicle-related products. Eurokars Group has built up an enviable reputation over 26 years for its high levels of customer oriented services. Over the years, the group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning. Today, the group has a total staff number of about 450 in Singapore and Indonesia.

 

“We are delighted and thrilled to be given this wonderful opportunity by Mazda Motor Corporation. Mazda is an established Japanese brand and we are confident that we can further elevate the brand image and awareness of the Mazda brand in Singapore.”

 

“Adding Mazda to our wide range of portfolio comes at a very exciting time and we both look forward to providing Mazda customers with world-class products and service. Mazda’s soon to be announced expanded product line and facelift early 2012 are a great fit with Eurokars and we are indeed off to a great start,” said Mr Karsono Kwee, Executive Chairman, Eurokars Group of Companies commented on this latest appointment.

 

Mr Karsono Kwee clinched the Porsche dealership in 1985 and through the years since, he continued his streak of successes, adding more top premium marques to the Eurokars Group of Companies’ portfolio, including Saab, Opel, Rolls-Royce and MINI. With more than 30 years of experience as an entrepreneur and astute businessman, he has led the group as its Executive Chairman, initiating an expansion strategy that has established the group as Singapore’s largest privately-held automobile distributorship. For his achievements, Mr Kwee was recognised as the Rotary-ASME Entrepreneur of the Year 2006. This award is jointly organized by Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore. Mr Kwee’s formula for success is to always put the customer first, and building on this foundation, the group’s growth and track record has been significant.

 

“Eurokars years of extensive sales and after-sales services over the last 26 year and serving luxury marquees like Porsche and Rolls-Royce have certainly raise our service standards and we are confident that we can provide a high level of services to all Mazda owners.

 

“We would also like to take this opportunity to assure all current Mazda owners that all written warranties under the Mazda brand will be honored, and all service agreements will be carried out by Eurokars Group,” explained Mr Karsono Kwee, Executive Chairman, Eurokars Group.

 

Eurokars Group has seven facilities in Singapore, providing headquarters, sales and aftersales services for all the car makes they represent. Each of their car showrooms are custom designed to comply with the car make’s distinctive corporate identity. Eurokars group believe the synergy is vital in fortifying the brand image and presence for each make. Having expanded their businesses to Indonesia since 2002, Eurokars Group has built a stronghold for themselves with their showrooms and after-sales facilities. All existing Mazda customers can continue to visit the Mazda service centre at 315 Alexandra Road for all sales and after-sales services. Body repairs and refurbishing services will be made available at Eurokars Centre, 12 Sungei Kadut.

 

Creating unique events and Consistent Customer Relationship Management programmes are key strategies in Eurokars business operations. Echoing Mazda brand vision of engineering vehicles for the pursuit of endless driving pleasure, customers can certainly look out for driving events to be organised throughout the year by Eurokars.

 

The range of Mazda vehicles continue to be on display and available for test drive at the Mazda Showroom located at Mazda Motor @ Alexandra, 315 Alexandra Road (Next to IKEA), Singapore 159944. For further information or to arrange a test drive you can contact our Mazda Hotline at 66036118.

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Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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