Ensure You Have a Designated Driver

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News



Singapore, 13th May 2011 – Pernod Ricard Singapore is calling out to revellers and partygoers to ensure that they designate a driver to take them home safely when they go on a night-out of drinking with friends.  The world’s co-leader in wines and spirits distributorship, has kicked off another initiative to add to its drinking responsibly corporate message. Named “DD – Designated Driver”, the initiative follows the launch of last year’s Stomp On Drink Driving campaign and the Drink Smart Kiosk.


Be A DD – Designated Driver, (DD) continues the Stomp on Drink Driving Campaign in quelling the irresponsible act of drink-driving. It aims to implore Singaporeans to take up the responsibility in saving the lives of their friends and loved ones by volunteering to become a Designated Driver. On a night-out with friends or family, the group is to decide on designating a driver for the night. The designated driver will volunteer to refrain from consuming any alcoholic beverages and will be the one responsible for sending members of his party posse home, should any one of them exceed his alcohol levels.



“It is everyone’s right to enjoy a night-out with friends as well as for them to return home safely to their families. When we launched the Stomp on Drink Driving campaign last year, it was with this in mind. Through the DD initiative this year, we hope to continue to reduce the number of alcohol-related accidents, a top priority for Pernod Ricard. We believe that we have to constantly find alternative solutions to reduce the risk of such accidents,” said Mr Paul-Robert Bouhier, Managing Director, Pernod Ricard Singapore.


On May 23rd 2011, the DD initiative will be rolled out to 20 of Pernod Ricard’s participating bars, pubs and clubs. Some of the participating companies include Lo & Behold, Imaginings and Harry’s.


The launch of the DD campaign coincides with Pernod Ricard’s Responsib’ALL Day, a global initiative to commemorate the organisation’s emphasis on corporate social responsibility. With the issue of responsible alcohol consumption taking centrestage, Pernod Ricard Singapore has organised for 55 of its staff members to distribute DD flyers and bags at Great World City and Boat Quay.


Members of the staff will be plying both these areas with the message not to drink and drive and to take responsibility when consuming alcohol. The team from Pernod Ricard’s office in Singapore, will ensure that lunchtime crowds within the vicinity of the clubs and pubs take up the challenge to be a DD.


“Responsib’ALL Day is an opportunity for the entire office to continue to do their part towards being responsible corporate citizens. We hope to be able to encourage many Singaporeans to stamp out drink-driving,” added Mr Bouhier.


The DD initiative will be rolled out at popular nightlife destinations including Timbre, KPO, Overeasy, Harry’s, Mulligans, Pump Room, Partyworld and Zirca. Most of these outlets have already begun the DD initiative since the beginning of May and have seen a good response from amongst their patrons.


“The DD initiative from Pernod Ricard Singapore endorses our belief towards responsible-drinking. It does not eliminate enjoyment for anyone, but provides an alternative to our customers to find another solution to get home after a night-out or the person does not drink at all. There is now no excuse to drink and drive,” said Mr Mohan Mulani, CEO, Harry’s Holdings Ltd.


Club and pub-goers will have a chance to step up and take a pledge to be a DD, and join a new breed of heroes to Stomp On Drink Driving by becoming a Designated Driver.


In all participating bias, any individual who steps up to the challenge and answers the call to be a DD, the protector of lives, will be able to enjoy a whole night of free non-alcoholic beverage and food of his choice or a petrol voucher worth S$50.


Visit the dedicated campaign page on http://www.facebook.com/pages/Stomp-On-Drink-Driving/130238783674785.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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