Caltex had embarked on a joint project with FOX International Channels (FIC) to create a first-of-its-kind reality community support project show, called Driving Change with Caltex!
It was a regional project spanning five markets across Malaysia, Hong Kong, Thailand, Philippines and Singapore. We were the fifth and final stop, this past weekend from 2 to 4 November 2012.
Hosted by TV presenter Henry Golding, 25, who was recently seen on ‘Without Boundaries: Islands and Beaches’ and ‘The Rail World’, the project saw Henry pair up with local TV mum, Irene Ang, as they ran around town, rallying donors to purchase food hampers in a socially initiated mission to help the needy elderly.
Supported by a team of about 180 volunteers from the Pei Hwa Secondary School, Nan Chiau High School, kids from the ‘Caltex Passion for Kids’ programme, People’s Association and Chevron employees, the project managed to raise a total of $105,420, supplying 10,542 food hampers to the needy elderly nationwide.
Official Press Release – CALTEX SOCIAL INVESTMENT DRIVES CHANGE THROUGHOUT ASIA WITH FIRST-OF-ITS-KIND ONLINE AND ON-AIR SHOW
Caltex’s latest social investment initiative, Driving Change with Caltex, embarks on a regional effort spanning five Caltex markets from October 5 to November 4, 2012. This initiative sees Caltex partnering with FOX International Channels (FIC) to create a first-of-its-kind reality community project, highlighting social efforts in Malaysia, Hong Kong, Thailand, Philippines and Singapore.
Hosted by TV presenter Henry Golding, 25, who was recently on ‘Without Boundaries: Islands and Beaches’ and ‘The Rail World’, Driving Change with Caltex will have Henry pair up with a local celebrity from each market as they attempt to gather volunteers and carry out a socially initiated mission.
In Singapore, Henry will be Driving Change with Caltex from November 2 to 4, 2012 and will be assisted by Singapore’s favourite mum, Irene Ang, 43, best known for her role as Rosie Phua in the longest-running local sitcom, Phua Chu Kang. They will team up with youths from the ‘Caltex PAssion for Kids’ programme, an ongoing Caltex initiative with People’s Association, aimed at providing education and life-skills for children from low-income families.
“Chevron believes that helping those that reside in the communities we work and live in is one of the most important things that we can do as members of the community. Everyone can make a difference, no matter their age and their social circumstances. Learning to give back is one of the most important and valuable experiences the youth can learn from. We hope they become inspired through Driving Change with Caltex as they join Henry and Irene to complete their tasks” said Jeremy Oh, General Manager for Products – Singapore, Malaysia and Cambodia, Chevron Singapore Pte Ltd.
The Singapore mission will challenge Henry and Irene to take the youth on a journey to support and give back to underprivileged elderly. They will be tasked to prepare and package 5,000 hampers, consisting of a selection of staple foods, which will be donated to the elderly.
The two celebrities and their teams will then attempt to sell as many food hampers as they can, travelling around popular areas and landmarks in Singapore.
The Singapore mission will conclude on November 4, 2012 with a special lunch party prepared for 100 elderly beneficiaries. As a conclusion to their enrichment and the mission, the youth will take part in a specially choreographed performance directed by Irene.
For more details on the Singapore mission, visit the Driving Change with Caltex microsite. Motorists can participate by purchasing a $10 food hamper, available at 29 Caltex stations nationwide, from November 2 to 30, 2012. Caltex partnered with Goh Joo Hin Pte Ltd for the food hampers.
“Our Caltex Star stands for quality, value and service, and similarly we believe in giving back to the communities we do business in through meaningful social investment initiatives focused on economic development, health or education. The projects chosen were specially selected for their relevance to local market needs. Through Driving Change with Caltex, we hope to rally the support of drivers and the local community to help those in need enjoy their lives’ journeys,” said Dorothy Cheong, Regional Integrated Marketing Manager, Chevron International Pte Ltd.
The Singapore episode will be broadcast online after the mission, at the project’s microsite. The three-minute episode will also be broadcast on two of FIC’s leading general entertainment and factal channels, National Geographic Channel (NGC) and Star World. These clips will eventually culminate in a 22-minute segment scheduled for broadcast on StarWorld in January 2013.
Project Microsite: Wednesday 7th November, 2012 – 1:30pm
NGC: Thursday, 15th November, 2012 – 9:55pm
Star World: Saturday, 17th November, 2012 – 10:15pm
Join Caltex as it gives back to its community with its Driving Change with Caltex project!