- Rising COE has not dampened demand for the new Audi A8
- Deliveries to continue into February 2011
- Signifies Audi’s convincing assault on the traditional large sedan segment
- Bolsters confidence for the new year
Singapore 16 December 10 - The rising COE may be putting the brakes on new car buying sentiments, but the new Audi A8 is showing no sign of it. Both showroom traffic and sales have been very positive for the new flagship sedan to date, with more than 50 orders for the car placed in the first two weekends since the Audi A8 was launched amidst much fanfare at the Promontory@Marina Bay in early December.
This figure already exceeds the annual sales volume of the previous generation. This strong demand has meant that deliveries for the new Audi A8 now extend into February 2011, depending on the model and specifications.
The Audi A8 comes with two engine options, the V6 3.0 TFSI and V8 4.2 FSI. Uncharacteristically for Singapore, the larger displacement engine is actually outselling the V6. In addition to the long wheelbase body that the 3.0 TFSI comes in, the 4.2 FSI can also be purchased in the normal wheelbase.
Pitched at the self-drive customer, the car exploits the additional agility of a more compact footprint (13cm less than the long wheelbase) with the lightweight Audi Space Frame construction and sport differential. The result is an enjoyable saloon that not only pampers the occupants but also indulges the spirited driver, who may otherwise be drawn towards performance oriented mid-sized sedans.
Whatever the specifications, the Audi A8 is definitely finding its footing in the traditional D-segment in Singapore.
Reinhold Carl, Managing Director of Audi Singapore, says, “We want to be regarded on the same level as the established brands in Singapore when it comes to large executive saloons, and the new Audi A8 is doing just that.”
The positive reception to the new Audi A8 promises to kick start 2011 for the German premium brand on the right foot.