Demand for new Audi A8 defies market

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

- Rising COE has not dampened demand for the new Audi A8

- Deliveries to continue into February 2011

- Signifies Audi’s convincing assault on the traditional large sedan segment

- Bolsters confidence for the new year


Singapore 16 December 10 - The rising COE may be putting the brakes on new car buying sentiments, but the new Audi A8 is showing no sign of it. Both showroom traffic and sales have been very positive for the new flagship sedan to date, with more than 50 orders for the car placed in the first two weekends since the Audi A8 was launched amidst much fanfare at the Promontory@Marina Bay in early December.


This figure already exceeds the annual sales volume of the previous generation. This strong demand has meant that deliveries for the new Audi A8 now extend into February 2011, depending on the model and specifications.


The Audi A8 comes with two engine options, the V6 3.0 TFSI and V8 4.2 FSI. Uncharacteristically for Singapore, the larger displacement engine is actually outselling the V6. In addition to the long wheelbase body that the 3.0 TFSI comes in, the 4.2 FSI can also be purchased in the normal wheelbase.


Pitched at the self-drive customer, the car exploits the additional agility of a more compact footprint (13cm less than the long wheelbase) with the lightweight Audi Space Frame construction and sport differential. The result is an enjoyable saloon that not only pampers the occupants but also indulges the spirited driver, who may otherwise be drawn towards performance oriented mid-sized sedans.


Whatever the specifications, the Audi A8 is definitely finding its footing in the traditional D-segment in Singapore.


Reinhold Carl, Managing Director of Audi Singapore, says, “We want to be regarded on the same level as the established brands in Singapore when it comes to large executive saloons, and the new Audi A8 is doing just that.”


The positive reception to the new Audi A8 promises to kick start 2011 for the German premium brand on the right foot.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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