Customised application Mercedes-Benz iShowroom debuts in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Mercedes-Benz vehicle purchasing experience further enhanced


Singapore, 15 February 2011 – From now onwards, Mercedes-Benz sales personnel are equipped with the APPLE iPad to serve the customers better. The customised application Mercedes-Benz iShowroom is one of its first to make its debut in Singapore. This application, exclusive only to Mercedes-Benz, is not only quick but efficient and allows the sales personnel to enhance the entire showroom experience.

The Mercedes-Benz iShowroom showcases the cars’ extensive product features, latest pricing, financing options, product videos and much more at the touch of the screen. Additionally, purchasing Mercedes-Benz cars need not be constrained solely to the Mercedes-Benz Center. If the customers are too busy to make a trip to the showroom, the sales personnel can always visit them instead.


Mr Gilbert Kwek, Vice President, Sales and Marketing, Mercedes-Benz Singapore said, “Mercedes-Benz has always been at the forefront of technology and the first to offer our customers unique experiences in tandem with their latest lifestyle. Similarly, by equipping our sales team with the iPAD, we are able to capitalize on the benefits of technology and provide our customers with the most up to date information and data on our wide array of sophisticated products. They will also have first hand access to the cars’ products features via the responsive high resolution multi touch display. For example, they will be able to see the selected colour combination for the upholstery and trim instantly.”


More than 55 sets of the APPLE ipad have been distributed to the sales team to enhance the Mercedes-Benz vehicle purchasing experience.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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