Children take 27 minutes to get bored on long car journeys according to TomTom study

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

In the run-up to school holidays, TomTom investigates the reality of family car journeys

 

mom-driving-kids-to-schoolWith June holidays right around the corner, TomTom has released a timely study of road trip realities of about 5,000 mums from around the world. The independent study reveals that it takes on average just 27 minutes for children to get bored on long car journeys.

 

Of those countries surveyed, children in Australia get bored the quickest at 23 minutes and children from New Zealand appear to be the most patient, with boredom kicking in only after 34 minutes.

 

The study suggests that the average holiday car journey lasts around five hours. With so much time spent in the car, mums are resourceful at keeping their children amused. 74% make up games, 52% offer treats and rewards, and 24% admitted that they lie about the estimated time of arrival to make the journey seem shorter.

 

“Road trips are quite popular for Singaporeans so we think this study provides good insight,” says Valerie Cross, Public Relations Manager, TomTom Asia Pacific. “Whilst we can’t stop children from getting bored, we can make sure family journeys are the best they can be. From avoiding endless hours spent in traffic jams, to finding the best places to stop en route, TomTom is an ideal travel companion for a family road trip.”

 

Whilst 60% of mums said that “being together as a family” is the best part of a family trip, they also found it could be stressful. 41% thought that being in the car with their children is far more stressful than being in the office and 36% said they are likely to argue with their partner during the journey.

 

TomTom aims to make family journeys better by reducing the time spend in traffic and by offering driver-friendly content and services to help families make the most of their time together. For example, new TomTom Search & Go features help families find and navigate to recommended places such as restaurants and play areas along the way.

 

Average time for children aged 2-8 years old to get bored on a long car journey:

Australia 23 minutes

UK 24 minutes

Spain 25 minutes

Italy 26 minutes

Netherlands 27 minutes

US 30 minutes

France 30 minutes

Germany 31 minutes

New Zealand 34 minutes

 

The average time taken for children to get bored was calculated based on feedback from 3295 mums with children aged 2 to 8 years old and based on journeys over 30 minutes in length, where children had no form of amusement such as a DVD player in the car. This sample was chosen out of the total interviewed women.

 

The survey was commissioned by TomTom and conducted by the research company Ipsos MORI in the period 1-19th of March 2012 in the UK, USA, Australia, Germany, the Netherlands, France, Italy and Spain. A total of 4,113 women were surveyed with children ranging in age from 2 to 8 years old. An additional survey was carried out in New Zealand by HorizonResearch in the period 31 March to 3 April 2012. A total of 1,117 women were surveyed, of which 632 had children aged 2-8.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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