Celebrity Fitness enters Singapore with Hollywood-style gyms

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Renowned fitness chain offers world-class instructors and unique dance classes


CF__1Celebrity Fitness™, a popular region-based fitness chain announced its entry into Singapore two weeks ago. Following success in neighbouring countries Indonesia, Malaysia and India, Celebrity Fitness expands to Singapore with its first location in Rochester Mall, Buona Vista, opening February 2012. A second is scheduled for a May 2012 launch at E! Hub at Downtown East, Pasir Ris.


First founded in 2003, Celebrity Fitness pioneers the concept of combining fitness and entertainment. Every club member is a celebrity in their own right and treated to a club environment inspired by the bars and night clubs of Hollywood, Beverly Hills and Miami Beach. Members can expect world-class fitness equipment from Technogym, Life Fitness, TRX, Vipr and Bosu and trademark Celebrity Fitness classes created by club experts and taught by instructors from around the world, introducing international flavor and attitude to each class and incorporating dance and exercise techniques from countries such as Japan, Brazil and Spain.


Signature dance classes include DNA, which stands for ‘Dance N’ Attitude, and consists of four very distinct dance classes, free for members to pick and choose. DNA Seduce blends the essence of sexy and grace with a series of dance styles such as jazz, contemporary modern and street. DNA Raw consists of dynamic choreography set to the beat of Hip Hop and Funk, while DNA Insanity teaches contemporary and modern pop moves. DNA Flavor is a combination of Latin dance such as Salsa, Tango, Flamenco and Merengue.


Other Celebrity Fitness exclusives include a cycling class – Peloton™, designed for members to achieve high levels of fitness, endurance and leg strength. Held in a dedicated studio, the upbeat music and Tour de France segments drive the intensity of the class. If looking for peace of mind, Floating Yoga™ is a revolutionary concept using a hammock as a soft trapeze to support the body while performing graceful yoga poses. The fusion technique is useful for relieving compressed joints and aligning the body from head to toe. Celebrity Fitness also offers traditional Les Mills classes such as Body Pump and Body Combat.


“Our goal at Celebrity Fitness is for every member to feel like a star. We spend resources and time developing out-of-the-ordinary and never seen before classes in an upbeat and uplifting studio setting with the aim of making work out fun and rewarding. We are very excited to be bringing these truly unique fitness programmes to Singapore so that Singaporeans too can experience a very different, fun, motivational, results orientated fitness experience.” says John J Sweeney, Fitness Director of Celebrity Fitness.


Celebrity Fitness offers six and twelve-month gym membership. There are two standard membership types available – access to one club or unlimited access to all Celebrity Fitness outlets in Singapore. Membership pricing will be announced shortly and will be competitive with market rates. Special promotional membership packages will be available to those who pre-register online, or visit the Celebrity Fitness sales centre at Rochester Mall. Special membership prices are also available for students, NTUC members and OCBC cardholders.


For more information on Celebrity Fitness, please visit www.celebrityfitness.com/sg_en.


Pre-opening registrations have started with special pre-sale prices too!



Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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