Casio Releases Limited Edition Red Bull Racing EDIFICE

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Casio Computer Co., Ltd. announced the release of a new model in the EDIFICE line of analog metal watches—the EFR-520RB—to celebrate its partnership with Red Bull Racing.

casioimage001The EFR-520RB is a limited edition model that has been designed in collaboration with Red Bull Racing. It is based on the previously released EFR-520 model, which features a multilayered watchface and dynamic face design. A 1/20-second disk-shaped indicator situated at the 12 o’clock position rotates at high speed when in the stopwatch mode, ensuring precise time measurement. The watch reflects the Red Bull Racing brand, featuring the team logo above the numbering on the face and the team colours in various places, with the side buttons and dial edge finished in blue, the small hand in yellow, and the second hand and outer edge of the disk hand finished in red.


Casio has supported Red Bull Racing as an official partner since 2009, recognizing that the youthful image and energy of the team, as well as its outstanding technology development capabilities, are a perfect match for the EDIFICE brand concept. In the 2011 season, Red Bull Racing won the Formula OneTM Constructors’ Championships and the Formula OneTM Drivers’ Championships for the second year in a row. Five races have been completed in the 2012 season, and the team is once again delivering good results.


As a one-of-a-kind collector’s item, the EFR-520RB comes in a special box with stands for displaying the watch and photographs of the Red Bull Racing team’s drivers and RB8 Formula One™ car.


The Casio EDIFICE EFR-520RB (S$368.00) is available from August 2012 onwards at all Casio G-Factory outlets and authorized dealers.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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