Canon holds No. 1 share of global interchangeable-lens digital camera market for 10 years running

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Canon Inc. announced yesterday that the company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have consistently maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 10-year period from 2003 to 2012.*1

EOS-M-WHITE-FSL-w-EF-M-18-55mm-IS-STM

In addition to the interchangeable lenses, Canon also develops its own key components—the CMOS image sensors and image processors—employed in the company’s interchangeable-lens cameras, incorporating the most advanced of these technologies in its flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled the company to maintain the top global share.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions), a compact and lightweight user-friendly camera that set the stage for growth in the digital SLR market while, at the same time, captured the top share of the global market. Since that time, Canon, in the company’s ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS system and marked its 10th consecutive year as the market’s world leader. During the year, Canon launched the compact-system EOS M, aimed at expanding the company’s entry-level user base, along with the EOS 6D, the world’s smallest and lightest*2 digital SLR camera equipped with a 35 mm full-frame CMOS sensor, which contributed to the growth of the advanced-amateur user segment.

This year, Canon introduced the EOS Kiss X7 (EOS Rebel SL1 or EOS 100D in other regions), the world’s smallest and lightest*2 digital SLR camera equipped with an APS-C-size sensor, bolstering its product lineup with a model befitting the industry’s top brand while targeting its 11th straight year as the world’s market leader.

With a history of producing cameras that dates back to the company’s founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the photographic and video imaging culture.

*1 Based on a survey by Canon.
*2 As of March 1, 2013, based on a Canon survey.

Cheryl Tay

Twitter Facebook Google Plus Linked In
Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

Contact us

For invites, request of services, pitches, story ideas, feedback or any other enquiries, kindly email cheryl@cheryl-tay.com.

For submission of press releases and latest news, kindly email info@cheryl-tay.com.

Tips for sending news releases:
- Include text of the release as part of the email message
- Attach press release in MS Word/PDF format
- Include low-res pictures in the email
- Hi-res pictures downloadable via a link or available upon request