Caltex PAssion for Kids programme is back for 2013

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Caltex® and People’s Association Continue to Fuel Hope for Needy Students
For the second year running, Caltex is partnering with the People’s Association to fund and run ‘Caltex PAssion for Kids’, a community outreach programme

The ‘Caltex PAssion for Kids’ programme is back! For the second year running, Caltex, a leading energy brand, will partner with People’s Association (PA) to support an enrichment programme targeted at students from low-income families through a PAssion Card promotion.

Caltex PAssion for Kids 2013 Poster

The Caltex PAssion for Kids programme was first launched in 2012 and is extending its community outreach efforts this year to over 200 underprivileged students, more than double the number of students from last year. It grants needy students, as identified through PA’s grassroots’ network, the opportunities to gain knowledge and develop new skills.

Brought to you by PA Lifeskills and Lifestyle Division, in collaboration with the local community clubs, each student will experience a specially designed super-charged six-month programme that involves one core and elective module of their choice. These courses will promote academic excellence and interpersonal development to inspire them to reach greater goals.

Through its continued partnership with PA, Caltex hopes to support Singapore’s on-going focus on education as the key to social mobility and an important social leveller. “Continuing our Caltex PAssion for Kids initiative allows us to extend the journey of assisting those in need. We are taking a holistic approach this year, so that these students benefit from an enriched academic programme that also supports their passion. It’s all about making the journey educational and enjoyable for everyone,” said John Sam, Caltex Retail Manager, Chevron Singapore Pte Ltd.

“For the second time, PA and its PAssion Card members are collaborating with Caltex to bring joy to underprivileged students in Singapore. Through this programme, these students will have the opportunity to develop a strong core foundation and also pursue their passion,” added Mr Chia Tze Yee, Group Director (Engagement Cluster-Lifestages), PA.

Consumers can support this programme with every $50 dollars of petrol pumped at Caltex stations in Singapore every Thursday between April to June 2013. Caltex will donate $2 to the Caltex PAssion for Kids programme, up to a maximum of $120,000. In addition, PAssion Card members will enjoy an additional 14% discount on petrol at Caltex stations in Singapore when they flash their PAssion Card.

Cheryl Tay

Twitter Facebook Google Plus Linked In
Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

Contact us

For invites, request of services, pitches, story ideas, feedback or any other enquiries, kindly email cheryl@cheryl-tay.com.

For submission of press releases and latest news, kindly email info@cheryl-tay.com.

Tips for sending news releases:
- Include text of the release as part of the email message
- Attach press release in MS Word/PDF format
- Include low-res pictures in the email
- Hi-res pictures downloadable via a link or available upon request