Bridgestone Announces Development of Tyre Printing Technology – New Technology of Colour Printing on the Sidewalls of Tyres -

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Singapore (January 17, 2012) — Bridgestone Corporation announced today that it has developed a revolutionary new printing technology for tyres that is different from any tyre printing or colouring process on the market today.


Until now, white rubber has been used on the sidewalls of tyres to manufacture white ribbon and white letter tyres. This process requires the use of large amounts of white rubber to prevent discolouration and to also maintain durability. This conventional manufacturing process can also add additional weight to the tyre.


Bridgestone’s advanced tyre printing technology consists of the layer to protect from discolouration as the base, inks newly developed for this technology, and the layer to protect from external damages on the surface. Through this new technology, Bridgestone can realize the more creative showcase of tyres while also considering environmental concerns such as fuel efficiency, without any additional weight to the tyre.


Bridgestone will continue to explore the many opportunities associated with this new tyre printing technology. As an example, original customer designs or photographs could be printed on tyre sidewalls and later removed or changed if a customer chooses.


Bridgestone plans to quickly bring this tyre printing technology to market.


Note from Cheryl Tay:

Yes! I saw these at Tokyo Auto Salon last week:)


Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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