[BREAKING NEWS] AutoInc reinstates SKC title sponsorship; new sponsor for local karting scene; new karting series for Singapore in 2013

Written by Cheryl Tay on . Posted in Cheryl Tay Blog | Blog Post of Cheryl Tay

New developments about the Singapore Karting Championship (SKC) have surfaced this afternoon after a meeting between the Singapore Motor Sports Association (SMSA), SKC promoter/organiser Havelock Speedway and AutoInc, title sponsor of the SKC who recently withdrew its funding just before the third round was held last weekend.

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Over the last few days, a survey was conducted among the SKC competitors and majority of the responses were positive, according to Havelock Speedway. These survey results were discussed during the meeting.
AutoInc will be reinstating its title sponsorship with the SKC, which means the remaining 2 rounds of the SKC will go back to how it was in 2011 and 2012, with media exposure and distribution. This means things like the commentators, ‘live’ on-site video screening of the races, post-race highlight videos on YouTube and articles on the dedicated SKC website will resume. It is understood that the contract for AutoInc requires them to fulfill the minimum to ensure that the races are run operationally smoothly.  

Committed to a three-year contract to run the SKC, Havelock Speedway will continue to organise the SKC for 2013. However, I understand that the SKC 2013 is being planned as a simple straightforward racing affair, akin to the series as it was in 2010 without the commercial hype and media fanfare. The minimum number of rounds to make a series according to the contract is three rounds.

Additionally, Havelock Speedway also revealed that there are discussions to run a new karting series but with international entries and the full media structure. It is unknown yet if AutoInc will continue as the title sponsor of the SKC 2013, but they have agreed to be part of this new series.

A new sponsor will also be coming onboard – Cordlife Ltd, a public-listed cord blood banking group. Marking their motorsport marketing foray by first supporting the SuperWinforce X30 Challenge – the international kart race that will be held at night at Round 4 of the SKC later this month – there is the possibility that they might be sponsoring the new series as well.

“Looking at the survey results, I’m very pleased to see that the drivers are very appreciative of what we have done. On top of that, SMSA has agreed to carefully address the recent issues of accusations that are not representative of the community but pertaining to one or two team bosses.

“AutoInc is for the sport and that will never change. We will be putting in more resources to build the intelligence and we will be happy to help drivers who are keen on building up their portfolio to maximise their media exposure to gain awareness for potential sponsors.

“We are back and we want to put on a better show. Another karting series is also being proposed and AutoInc will be happy to be part of it,” said Benjamin Tan, managing director of AutoInc.

Speaking for Havelock Speedway, Yuey Tan commented, “Havelock Speedway is relieved and happy that AutoInc is putting back its sponsorship. After a good meeting with the SMSA, we have reached an agreement that would allow the continuation of the SKC and also give birth to a new karting series for 2013.”

 

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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