Bosch car service workshop opens at Caltex East Coast

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Motorists in Singapore will be the First in Southeast Asia to Experience Bosch’s Premium Car Services at Caltex

Drivers in Singapore will have another reason to enjoy their journey with the first Bosch Car Service workshop at a Caltex service station, which opens today at Caltex East Coast. Chevron, a leading integrated energy company which markets fuel and lubricants products under the Caltex brand, and Bosch, a leading global supplier of automotive parts and diagnostic equipment, have come together to offer motorists a one-stop solution for all of their motoring needs.

Jeremy Oh, GM for Products, Chevron Singapore Pte Ltd and Neo Chee Cheong, Regional Director of Workshop Concepts for Bosch in AP exploring the region's first Bosch Car Service Workshop (640x426)

With Singapore as its launch market, Southeast Asia’s first Bosch Car Service workshop at Caltex East Coast will offer quality automotive parts and the latest state-of-the-art diagnostic equipment and workshop software ESI[tronic] by Bosch, which is linked to an extensive database that can identify up to 90% of all car makes and models across Asia Pacific. Staffed with mechanics trained in the latest developments in automotive technology by Bosch experts, the workshop will also undergo regular service quality audits to ensure that it meets Bosch’s stringent international service standards, as with all Bosch Car Service workshops.

“At Caltex, we are constantly looking for ways to meet the changing lifestyle needs of motorists. We see a typical service station evolve into a one-stop shop for motorists’ car care needs. Our partnership with Bosch provides assurance and convenience to customers that they can go to a Caltex station for more complex car repairs, providing motorists with the added premium services that will help them to truly enjoy their journey,” said Jeremy Oh, General Manager for Products – Singapore, Malaysia and Cambodia, Chevron Singapore Pte Ltd. “We look forward to this collaboration with Bosch as the start of a mutually beneficial partnership. This increasing expertise of workshops at Caltex stations will expand our service offerings to customers.”

“With the latest development in car ownership, we understand that Singaporean drivers are seeking to maintain their cars for as long as possible. Bosch offers advanced competencies in diagnostics to improve the accuracy in identifying faults within a vehicle, thus enabling technicians to make more well-informed repair work,” said Neo Chee Cheong, Regional Director of Workshop Concepts for Bosch in Asia Pacific. “With Bosch Car Service capable of serving vast majority of car makes and models, we are confident that motorists will appreciate the availability of quality automotive maintenance and repair solutions coupled with the accessibility of Caltex service stations.”

Neo Chee Cheong, Regional Director of Workshop Concepts for Bosch in AP, Hisham Bin Suaidi, MD, Mega Auto Pte Ltd and Jeremy Oh, GM for Products, Chevron Singapore (640x426)

Customers will benefit from a wide range of car diagnosis and repair services. Caltex Lubricants and Bosch Automotive parts will also be sold at Caltex service stations, where Bosch Car Service workshops are located.

As part of its launch, the Bosch Car Service workshop will be offering a free pair of Bosch Aerotwin wipers worth $70 to its first 50 customers who sign up for the special $98 Caltex Havoline® Fully Synthetic Service Package until the end of September 2013.

Following the Memorandum of Agreement inked in November 2012, parties anticipate that up to 500 Bosch workshops and service points will be opened at Caltex service stations across Singapore, Malaysia, Philippines, Thailand and Cambodia over the next four years. Customers can visit the first such workshop under this partnership at Caltex East Coast, located at 355 East Coast Road, Singapore 428972.

Neo Chee Cheong, Regional Director of Workshop Concepts for Bosch in AP and Jeremy Oh, GM for Products, Chevron Singapore Pte Ltd celebrating the launch of the region's first Bosch Car Service Workshop (640x503)

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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