BMW Group appoints Neil Fiorentinos as new Managing Director of BMW Group Asia.

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

BMW Group appoints Neil Fiorentinos as new Managing Director of BMW Group Asia.

Singapore 21 December 2010- BMW AG, the world’s leading premium car manufacturer headquartered in Munich, has appointed Neil Fiorentinos as the new Managing Director of BMW Group Asia. Fiorentinos takes over the position from Johannes Seibert, who will be taking up the position of Head of Marketing BMW Germany based in Munich. Fiorentinos is the General Manager, Sales and Distribution, BMW South Africa.


A South African, Fiorentinos received his Bachelor of Commerce from University of Cape Town. He first joined BMW South Africa in 1994 as a Business Management Consultant.


Announcing the change, Graeme Grieve, Vice President, BMW Group, Importer Markets, aid: “We are pleased to appoint Fiorentinos as the new head of BMW Group Asia. Fiorentinos’ 16 years of experience in a key emerging market such as South Africa will put him in good stead to take on this new challenge. I would also like to take this opportunity to thank Seibert for his great contribution during the two years. The impact he made in the region in a short span of time has led to BMW being segment leader in majority of the Southeast Asia and Pacific markets, and sales volumes in the region have not only recovered, but has exceeded pre-crisis level.”


Under Seibert, BMW Group Asia has achieved rapid recovery in terms of sales volumes and market share in the region by strengthening the leadership of the BMW and MINI brands as well as the network infrastructure that goes with it. The MINI brand was also expanded into Philippines under his watch, and he saw through the establishment of the world’s first M exclusive dealer in Singapore. Fiorentinos will assume his Managing Director of BMW Group Asia responsibilities from 1 March 2011. Karen Lim, Finance Director of BMW Group Asia will be acting Managing Director in the interim from 1 January 2011.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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