BMW continues to be Singapore’s top premium car brand

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

Singapore. BMW Group Asia has continued its lead as the top premium car brand and overall automotive brand in Singapore with a total of 2,647 vehicles registered (based on LTA figures for New Registration of Cars by Make, June 2012).


“We are very pleased that BMW is once again the brand of choice for Singapore car buyers. We attribute this popularity to our customer-focused business model that emphasizes on listening to what our clients truly want,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia. “It is precisely through the feedback gathered from our customers over the years that has led to the introduction of new body concepts such as the BMW X1, the Gran Turismo, and most recently, the 6 Series Gran Coupé. With the availability of such new products, we are now able to target niches that were previously not accessible via conventional models like the sedan, coupé and convertible.”


The popular BMW 5 Series executive sedan, meanwhile, has been key to this great success as it continues to be the top selling BMW model for year-to-date in 2012. The recently introduced BMW ActiveHybrid 5 is expected to give this interest a further boost, while its high-performing rendition; the BMW M5 has also been performing impressively with more than 50 units already sold since its launch in January. The new BMW 3 Series has also by far contributed notably to this result, alongside the evergreen flagship BMW 7 Series limousine.

P90089719_3_SeriesWhen asked if there were any other contributive factors to this success, Mr Fiorentinos commented: “In addition, the well-received BMW EfficientDynamics and BMW ConnectedDrive technologies that power our cars have also played a contributive role in this. The former offers enhanced performance without compromising on fuel efficiency and CO2 emissions, while the latter is an intelligent link-up that provides maximum convenience, infotainment and safety to both the driver and the outside world.”


“Naturally, external market forces did play a part in making us the overall leading car brand in Singapore. However, we couldn’t have made it this far without putting in our own efforts and, most of all, the support we get from our customers. Therefore, we will continue to strive to maintain our lead by ensuring that our customers are always kept as our top priority.”


MINI has also been performing well in Singapore in the same period with a total of 150 vehicles registered (based on LTA figures for New Registration of Cars by Make, June 2012).


“Similarly, MINI has done well in Singapore with new body concepts like the MINI Countryman (the first four-door MINI) and the latest MINI Coupé and Roadster (first two-seater MINI with a three-box design). Since its introduction in Singapore a decade ago, the MINI brand has flourished and gained recognition for not only offering premium quality cars but ones with a unique and emotional appeal. With the extensive range of models offered today, we can now better cater to the varying needs of MINI lovers in our region,” added Mr Fiorentinos.


2012: New models coming up in 2nd half of 2012.

The remaining half of 2012 is slated for the arrival of more exciting products, as BMW embarks on the second phase of the BMW EfficientDynamics strategy of introducing ActiveHybrid models, after the initial stage of optimizing the performance and efficiency of its existing fleet. Both the BMW ActiveHybrid 3 and ActiveHybrid 7 are set to arrive after the successful introduction of the BMW ActiveHybrid 5.


Additionally, BMW will also be introducing the BMW M Performance Automobiles. This new range of high-performance models are meant to offer exclusive engine variants with noticeably enhanced agility and outstanding precision on the road, and is targeted at customers who are after emotionality and greater performance without wanting to forgo the everyday usability of their cars.


The MINI Clubvan, the world’s only premium model in the small car-based van segment, is also slated to arrive later this year. Targeting the discerning, trend-conscious commercial vehicle users, the MINI Clubvan offers a versatile choice both for up-market commercial applications and for non-mainstream leisure and lifestyle use.

Cheryl Tay

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Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

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