BMW Asia appoints PML as BMW i dealer in Singapore

Written by Cheryl Tay on . Posted in Cheryl Tay News | Latest Industry News

BMW appoints Performance Motors Ltd as authorised dealer of new BMW i sub-brand.
BMW i electric cars set to retail in Singapore in 2014.

Singapore – BMW Asia today announced Performance Motors Ltd (PML) as the sole authorised dealership in Singapore for BMW i – the latest BMW sub-brand for its electric cars.

P90108341-Low

Two BMW i cars have been confirmed for production, the fully-electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car. The former is due to go on sale in Singapore by mid 2014.

With this appointment, PML will be equipped with specialist technical abilities that will enable them to carry out repairs to the BMW i vehicles’ high voltage batteries. A wider service network is also planned to offer extended coverage for the general service, maintenance and repair of the vehicles.

“As the most sustainable car brand in the world, BMW has always been clear on its strategy to build cars that are powerful yet fuel efficient and low on CO2 emissions. With the arrival of BMW i, we have most definitely taken this effort to a new level by setting new benchmarks across the industry,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia. “Through the appointment of Performance Motors Ltd as our official BMW i dealer in Singapore, we are confident that they will be able to grow the sub-brand to greater heights when the BMW i3 starts retailing locally in Singapore next year.”

“Performance Motors has been representing BMW for over three decades and we have grown in tandem with the remarkable development of the brand in Singapore. The appointment as official BMW i dealer has a deeper and richer significance for us. It signifies the trust BMW places in Performance Motors to grow and develop one of the most exciting chapters in BMW’s fabled history – the launch of the BMW i brand. We are very excited to embark on this new adventure in our partnership with BMW,” said Mr Say Kwee Neng, Managing Director of Performance Motors Limited.

Unlike conventional electric cars that are usually modified from existing on-road models to simply include an electric car battery, BMW i vehicles are purpose-built electric cars drawn from scratch. Designed with a unique LifeDrive architecture, the main body (Life Module) of the BMW i cars is made of Carbon Fibre Reinforced Plastic that is not only extremely light but tougher than steel. This is the same material that is widely used on Formula One racing cars and fighter jets.

P90108336-Low

The aluminium chassis (Drive Module), meanwhile, has been devised specially to house the bulky battery to ensure better driving dynamics and overall balance. By doing so, BMW i cars are able to bear the sustainable characteristics of an electric car whilst not having to compromise on the sheer driving pleasure that a BMW is renowned for.

Apart from just retailing electric vehicles, BMW i will encompass a range of premium services for mobility poised at optimising the use of parking spaces, recharging infrastructure, ‘smart’ navigation systems, intermodal route planning and access to other BMW vehicles on an ‘on-demand’ basis.

In line with the impending arrival of BMW i cars in Singapore in 2014, BMW Asia and PML will be previewing the BMW i Concept Cars from 24-25 August 2013 to the public in Singapore with no admission charges. More information is available as below.

Event Listing

BMW i: The Future of Mobility
Singapore Showcase 2013

Prior to the official launch of the BMW i cars in Singapore in 2014, members of the public can catch a sneak preview of the BMW i3 and BMW i8 Concept cars from 24-25 August 2013 with free admission. To be held at the open area in front of ION Orchard, the BMW i Space will feature the two futuristic BMW i cars, as well as exhibits explaining the technological wizardry that powers them.

About BMW i
The BMW i is a new sub-brand of BMW that focuses on the production of purpose-built electric cars targeted for megacity usage. It was derived from Project i, a BMW Group think tank that was set up to explore and develop sustainable, pioneering mobility solutions since 2007. To deepen the knowledge of how electric cars are used on an everyday basis, BMW Group even conducted field tests with a fleet of more than 600 MINI E cars and over 1,000 BMW ActiveE vehicles.

Through the study, BMW is able to better understand the daily operational challenges faced by an electric car driver and his mobility pattern. BMW i eventually previewed in the shape of the futuristic-looking BMW i3 Concept and BMW i8 Concept.

BMW i3 – Dynamic, Compact, Emission-Free
The BMW i3 is an uncompromisingly sustainable vehicle designed for urban areas. Driven purely by electric power and purpose-built to meet demands of sustainable and emission-free mobility, it embodies an intelligent form of urban transportation and commuting.
BMW i3 is set to be a well-resolved all-round megacity vehicle, with every detail conceived and optimisesd to fulfill its eventual purpose. Central to its design is the innovative LifeDrive architecture, the key to the BMW i3’s appeal a light, safe and spacious car.

Innovative use of materials and intelligent lightweight design not only enable the BMW i3 to travel long distances on a single charge and provide superb safety in the event of a collision, they also help give the car its excellent driving dynamics. The secure arrangement of the battery in the Drive module gives the vehicle a very low centre of gravity and optimum weight distribution.

Cheryl Tay

Twitter Facebook Google Plus Linked In
Singapore’s only female full-time motoring and motorsports photojournalist. Independent automotive consultant and prominent local motorsports personality Cheryl Tay is uniquely passionate about all things cars and motorsports. She also has a strong passion to share her interest and knowledge, hence having a dream to become the ‘Oprah Winfrey of cars and motorsports’ and create a multimedia platform for her sharing. - A female in a male-dominated world, Cheryl Tay is Singapore’s only female full-time motoring journalist and motorsports blogger and she regularly writes for prominent titles in Singapore, Asia and internationally. (See full list of titles that Cheryl Tay writes for here.)

Contact us

For invites, request of services, pitches, story ideas, feedback or any other enquiries, kindly email cheryl@cheryl-tay.com.

For submission of press releases and latest news, kindly email info@cheryl-tay.com.

Tips for sending news releases:
- Include text of the release as part of the email message
- Attach press release in MS Word/PDF format
- Include low-res pictures in the email
- Hi-res pictures downloadable via a link or available upon request